Sales Development Representative

This role is for one of Weekday’s clients
Salary range: Rs 1300000 - Rs 2500000 (ie INR 13 - 25 LPA)

Min Experience: 2+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

We are looking for a proactive and results-driven Sales Development Representative (SDR) with a strong background in B2B SaaS to support the sales pipeline through lead generation and outbound prospecting. The role focuses on identifying potential customers, initiating conversations, conducting outreach, and generating qualified leads for the sales team.

The SDR will work closely with the Head of Sales and collaborate with the Account Executive, who will manage qualified opportunities through the subsequent sales stages and deal closure. The ideal candidate should have strong communication skills, a proactive approach to prospecting, and experience engaging B2B prospects through multiple outreach channels.

Requirements

Roles & Responsibilities

• Lead Generation: Identify, research, and develop a pipeline of potential B2B customers aligned with the company's target audience.
• Cold Calling: Conduct outbound calls to prospective customers, initiate meaningful conversations, and assess their interest and business requirements.
• Email Marketing & Outreach: Execute targeted email campaigns and personalised outreach sequences to engage prospects and generate sales opportunities.
• Lead Qualification: Evaluate prospects based on their needs, business fit, and level of interest before passing qualified leads to the sales team.
• Sales Pipeline Development: Consistently generate qualified leads to support pipeline growth and help the sales team achieve its revenue objectives.
• Prospect Research: Research target accounts, identify relevant decision-makers, and develop effective outreach strategies.
• Sales Collaboration: Coordinate with the Account Executive to ensure a smooth handover of qualified leads and provide relevant prospect information.
• Performance Tracking: Monitor outreach activities, lead quality, and conversion metrics while maintaining accurate records of prospect interactions.
• Team Collaboration: Work closely with the Head of Sales and other SDR team members to improve outreach effectiveness and achieve lead generation targets.

Requirements & Qualifications

• Prior experience in B2B SaaS is mandatory.
• Candidates with an EdTech background who have recently transitioned into the SaaS industry will also be considered.
• Experience with both product-based and service-based SaaS companies is acceptable.
• Candidates who previously worked in the US market and are currently working in the Indian market are eligible for consideration.
• Candidates who previously worked in the Indian market and are currently working in the US market will not be considered for this role.
• Strong experience in lead generation, cold calling, and outbound email outreach.
• Excellent verbal and written communication skills, with the ability to engage business stakeholders professionally.
• Strong prospect research, lead qualification, and relationship-building skills.
• A target-oriented mindset with the ability to work in a fast-paced sales environment.

Team Structure

• The SDR will report directly to the Head of Sales.
• The SDR team currently consists of approximately 6–7 members.
• The overall team comprises approximately 10–12 members.
• An Account Executive is responsible for progressing SDR-generated leads through the sales process and closing deals.

Work Location & Arrangement

• Location: Co-working office on Church Street.
• Work Model: Hybrid.
• Work From Office: 4 days per week.
• Work From Home: Wednesday, with one day of remote work per week.

Must-Have Skills

• B2B SaaS
• Lead Generation
• Cold Calling

Key Competencies

• Outbound Prospecting
• Email Marketing & Outreach
• Lead Qualification
• Sales Pipeline Development
• Prospect Research
• Communication & Stakeholder Management