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Marketing Operations Manager

📅 Jun 30
Marketing OperationsLead ManagementLead ScoringMQL Lifecycle
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📜 Description

  • Manage lead scoring, MQL lifecycle, routing, and follow-up SLAs; partner across Marketing, Sales, Sales Operations, and Revenue Operations to improve lead quality and conversion.
  • Build and maintain audience segmentation; process campaign and event lists, identify ICP contacts, and refine audiences using performance data and sales feedback.
  • Maintain campaign data integrity across responses, attribution, and lead dispositions, and support trusted performance reporting.
  • Administer and optimize Pardot, Salesforce, website chat, ZoomInfo, and LinkedIn Sales Navigator; improve adoption and coordinate with vendors.
  • Use AI tools and automation to streamline workflows, improve productivity, and scale marketing operations.
  • Document and improve processes as business needs evolve.

🛠️ Requirements

  • At least 3 years of marketing operations experience; B2B SaaS or healthcare technology experience is preferred.
  • Hands-on experience with marketing automation and CRM platforms; Pardot and Salesforce experience is strongly preferred.
  • Knowledge of lead management, campaign operations, data quality, and reporting best practices.
  • Experience managing multiple projects and priorities with strong attention to detail and execution quality.
  • Experience using AI tools, automation platforms, and productivity technologies to improve efficiency and scale processes.
  • Strong analytical, organizational, and communication skills; able to collaborate across Marketing, Sales, and Revenue Operations.
  • Proactive, self-directed problem solver who takes ownership and follows through.

✨ Benefits

  • Competitive cash compensation
  • Equity
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Generous vacation
  • Performance-based bonuses
Full job description

About Viz.ai

Viz.ai is the leader in building and deploying AI-powered Care Pathways and helping doctors do their work. The Viz Platform is deployed in 2,000 hospitals across the United States and trusted by many of the leading life sciences companies. The platform uniquely combines real-time, multimodal clinical data with deep clinician engagement to detect disease earlier, coordinate care teams, and help ensure patients receive the right treatment faster. Viz.ai was the first company to be awarded CMS reimbursement for AI and is ranked the #1 Healthcare AI Platform by hospitals and health systems in the Black Book Research survey. For more information, visit Viz.ai.

The Role:

As a Marketing Operations Manager, you'll play a crucial role in maximizing the impact of our marketing efforts by managing key systems, segmentation, data, and the lead management process. You’ll ensure leads and campaign responses are processed efficiently, marketing data is accurate and actionable, and the marketing tech stack is optimized to support pipeline growth. If you're the kind of person who sees a manual process and immediately starts sketching a better one, embraces AI tools and automation as a force multiplier and brings a strong blend of operations, project management, technical, and analytical experience, we want to hear from you.

You will:

  • Own the lead management process including scoring, MQL lifecycle and follow-up SLAs. Partner with marketing, sales, sales ops and rev ops to monitor lead quality and optimize conversion.

  • Design & maintain audience segmentation frameworks to power campaigns. Process event and campaign lists, use AI and enrichment tools to identify ICP contacts, and continuously refine audiences based on performance data, sales feedback, and business priorities.

  • Maintain campaign data integrity, ensuring campaign responses, attribution and lead disposition data is captured cleanly and consistently. Partner with RevOps to keep performance visible and actionable.

  • Administer and optimize the marketing tech stack (Pardot, Salesforce, website chat, ZoomInfo, LinkedIn Sales Navigator), driving utilization and partnering with vendors on new capabilities and best practices.

  • Leverage AI tools and agents to streamline workflows, improve productivity, and enhance the quality and speed of marketing operations.

What success looks like:

  • Lead routing, scoring, and follow-up SLAs are running efficiently with lead quality and conversion rates trending positively.

  • Dashboards are monitored regularly, with campaign performance, attribution and pipeline contribution tracked and trusted and positive momentum shared regularly.

  • The marketing database is clean, enriched, and aligned to ICP criteria, with new contacts processed accurately and efficiently.

  • Segmentation is maintained and automated so the right audience receives the right message at the right time.

  • The marketing technology stack is optimized, well adopted and supporting campaigns.

  • Processes are documented, scalable, and proactively improved as business needs evolve.

We are looking for:

  • At least 3 years of experience in marketing operations, ideally in a B2B SaaS or healthcare technology environment

  • Hands-on experience with marketing automation and CRM platforms, with a strong understanding of lead management, campaign operations, data quality, and reporting best practices. Experience with Pardot and Salesforce is strongly preferred.

  • Demonstrated ability to manage multiple projects and priorities while maintaining strong attention to detail and execution quality.

  • A proactive, self-directed approach to problem solving, with the ability to quickly understand business context and apply learnings across initiatives.

  • Experience using AI tools, automation platforms, and modern productivity technologies to improve efficiency and scale operational processes.

  • Strong analytical, organizational, and communication skills, with the ability to collaborate effectively across Marketing, Sales, and Revenue Operations.

  • A collaborative team player who takes ownership, follows through, and contributes positively to a fast-paced environment.

Why should you join us?

  • If you are looking to make an impact, we are mission-driven and are making a difference in peoples’ lives every day.

  • If you want to be a part of an amazing team , our people are the heart of everything we do.

  • If you are a self-starter and naturally motivated, our work is driven by curiosity, innovation and team collaboration which allows us to leverage our skills immeasurably.

We are a remote-first company across the U.S. and EU, with a team in Tel Aviv operating in a flexible hybrid model, conveniently located near a train line.

Viz.ai is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.

In the U.S., Viz offers competitive benefits, including medical, dental, vision, 401(k), generous vacation, and additional benefits to full-time employees. Viz.ai is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis prohibited by federal, state, or local law.

Employees in Israel are offered a comprehensive benefits package, including, among others: dental insurance, performance-based bonuses, a Cibus meal allowance, meals at the office, and more.

If you’re applying for a position in San Francisco, please review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

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