Own HubSpot and the marketing technology stack for Music Brands, building automation, attribution, and trusted reporting while improving campaign performance and data quality across marketing and sales.
Marketing Ops Analyst
📜 Description
- Connect marketing activity in HubSpot to opportunities and closed-won business in Salesforce through full-funnel reporting.
- Define and document attribution models and lead-source classifications with marketing and sales.
- Partner with marketing on lead scoring and lead flows into Salesforce.
- Improve campaign ROI measurement and establish shared go-to-market metric definitions.
- Build and refine AI-assisted reports and dashboards, then publish them to the BI tool on a regular schedule.
- Analyze data to uncover useful patterns and insights.
🛠️ Requirements
- About 3 to 5 years of experience, ideally in marketing, revenue operations, or a multi-hat go-to-market role
- Strong analytical skills, with hands-on experience in Excel and BI tools
- Working knowledge of marketing concepts and terms, such as MQLs
- The interpersonal skills to negotiate shared definitions across teams with different perspectives
- Curiosity about AI and how to use it in your analysis
- Experience in a SaaS environment
- Bonus: the ability to read SQL (writing it is not required)
✨ Benefits
- A stake in our success - generous equity with employee-friendly stock program
- It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
- Time to recharge with unlimited PTO
- A distributed-first mindset and culture (really!)
- Home office
- Internet stipend
- Full benefits coverage for employees, with additional coverage available for dependents
- Up to 16 weeks of paid parental leave, regardless of path to parenthood
- Annual development allowance
Full job description
Little more about the team:
As we continue to strengthen alignment across our go-to-market teams, we're focused on building a more connected approach to how we measure, analyze, and forecast performance across the full customer journey, from the first website visit through sales engagement to closed-won revenue. This new role, within our Revenue Operations team, will help bring that vision to life by creating a clear, shared view of the funnel that marketing, sales, customer success, and leadership can use to make more informed decisions. As a new role, you'll have the opportunity to shape how we work, partnering closely with marketing, RevOps, and the broader revenue organization to improve visibility, forecasting, and accountability across the business.
What you’ll do in the role:
- Build full-funnel reporting that connects marketing activity in tools like HubSpot to opportunities and closed-won business in Salesforce, and make it visible to executives and teams across the organization
- Work with marketing and sales to define and document how attribution works, including what “influenced” versus “marketing-sourced” means and how leads are tagged as marketing-led, sales-led, or SDR-led
- Partner with marketing on lead scoring and how leads flow into Salesforce
- Improve how we measure campaign ROI so teams can see what worked, double down, and shift spend away from what didn’t
- Work with marketing and go-to-market teams to agree on shared metric definitions, and publish them as a single source of truth
- Build reports and dashboards with AI tools, refine them with stakeholder feedback, and publish final versions to our BI tool on a regular refresh schedule
- Dig into the data, including with AI, to surface patterns and insights nobody has asked about yet
What you’ll bring to the role:
- About 3 to 5 years of experience, ideally in marketing, revenue operations, or a multi-hat go-to-market role
- Strong analytical skills, with hands-on experience in Excel and BI tools
- Working knowledge of marketing concepts and terms, such as MQLs
- The interpersonal skills to negotiate shared definitions across teams with different perspectives
- Curiosity about AI and how to use it in your analysis
- Experience in a SaaS environment
- Bonus: the ability to read SQL (writing it is not required)
What you'll get when you join the Hive:
- A stake in our success - generous equity with employee-friendly stock program
- It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
- Time to recharge with unlimited PTO
- A distributed-first mindset and culture (really!)
- Home office, co-working, and internet stipend
- Full benefits coverage for employees, with additional coverage available for dependents
- Up to 16 weeks of paid parental leave, regardless of path to parenthood
- Annual development allowance
- And much more...
- All communications will come from an @honeycomb.io email address
- We occasionally work with external recruiting agencies. These partners will use legitimate business email addresses—never personal accounts like Gmail or Yahoo.
- Our recruiting process will never ask you to provide financial or sensitive personal information, including but not limited to:
- Social security or tax identification numbers
- Credit card numbers
- Bank account information
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