Own end-to-end paid search campaign strategy, execution, budgets, optimization, and client reporting while coordinating cross-functional work and mentoring junior team members.
Paid Search Specialist (Digital Marketing)
π Description
- Build, manage, and optimise Google Ads campaigns within approved budgets.
- Develop campaign plans and strategy recommendations aligned with client goals.
- Contribute to multi-channel planning and performance strategy.
- Run A/B tests on ad copy and targeting, measure results, and implement agreed improvements.
- Analyse Google Ads and GA4 data, manage conversion tracking, and identify growth opportunities.
π οΈ Requirements
- At least 3 years of hands-on experience building, managing, and optimising Google Ads or paid search campaigns
- Background in an agency or in-house marketing environment managing campaign delivery
- Strong practical experience with Google Ads and GA4
- Hands-on experience with conversion tracking setup and budget pacing management
- Strong analytical capabilities with experience in A/B testing and commercial analysis
- Practical experience working with tag management platforms
- Exposure to multi-channel marketing campaigns
- Experience delivering performance presentations to stakeholders
β¨ Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
Full job description
Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.
They are now seeking to hire a Paid Search Specialist to drive performance across a client portfolio through strategic planning, execution, and data analysis. This role plays a key part in improving campaign returns, conducting tests, and managing client accounts within agreed objectives and spend limits.
Job Responsibilities
Campaign Planning & Execution
- Build, manage, and optimise Google Ads campaigns across a client portfolio within approved budgets
- Develop campaign plans and strategy recommendations aligned with client goals
- Contribute to multi-channel planning and performance strategy
Testing & Optimisation
- Conduct A/B tests for ad copy and targeting to improve overall results
- Measure testing outcomes and implement agreed performance enhancements
- Monitor spend and budget pacing while recommending adjustments for approval
Analytics & Conversion Tracking
- Analyse Google Ads and GA4 data to interpret outcomes and identify growth opportunities
- Install and test approved conversion codes and tracking pixels via designated tag management processes
- Prepare monthly performance reports with actionable optimisation recommendations
Client & Process Management
- Provide routine performance updates and collaborate with internal teams and clients
- Monitor paid advertising developments and contribute best practices and process improvements
Requirements
- At least 3 years of hands-on experience building, managing, and optimising Google Ads or paid search campaigns
- Background in an agency or in-house marketing environment managing campaign delivery
- Strong practical experience with Google Ads and GA4
- Hands-on experience with conversion tracking setup and budget pacing management
- Strong analytical capabilities with experience in A/B testing and commercial analysis
Nice-to-Have Skills
- Practical experience working with tag management platforms
- Exposure to multi-channel marketing campaigns
- Experience delivering performance presentations to stakeholders
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
Similar jobs
Search more Performance Marketing Manager jobsThe Paid Media Contractor will manage and optimize paid advertising campaigns across Meta, TikTok, and Google, focusing on customer acquisition and performance analysis.
Own end-to-end webinar and virtual event programs while managing paid advertising and content syndication to attract prospects, nurture audiences, and generate qualified leads.
UA Manager (Facebook)
Manage and optimize Facebook Ads campaigns, analyze performance and audience data, scale acquisition while controlling CPA, and test targeting, ad formats, landing pages, and creative concepts.
User Acquisition Manager (Facebook & TikTok)
Manage and optimize Facebook Ads and TikTok campaigns, analyze performance and audience data, scale acquisition while improving ROI and CPA, and test targeting, ad formats, landing pages, and creatives.
