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Paid Search Specialist (Digital Marketing)

πŸ“… Sep 14
Google AdsPaid SearchGA4Conversion Tracking
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πŸ“œ Description

  • Build, manage, and optimise Google Ads campaigns within approved budgets.
  • Develop campaign plans and strategy recommendations aligned with client goals.
  • Contribute to multi-channel planning and performance strategy.
  • Run A/B tests on ad copy and targeting, measure results, and implement agreed improvements.
  • Analyse Google Ads and GA4 data, manage conversion tracking, and identify growth opportunities.

πŸ› οΈ Requirements

  • At least 3 years of hands-on experience building, managing, and optimising Google Ads or paid search campaigns
  • Background in an agency or in-house marketing environment managing campaign delivery
  • Strong practical experience with Google Ads and GA4
  • Hands-on experience with conversion tracking setup and budget pacing management
  • Strong analytical capabilities with experience in A/B testing and commercial analysis
  • Practical experience working with tag management platforms
  • Exposure to multi-channel marketing campaigns
  • Experience delivering performance presentations to stakeholders

✨ Benefits

  • Permanent work-from-home set-up
  • Dayshift (Australian Eastern Standard Time business hours)
  • Full-time job
  • HMO (STAFF only)
  • Annual leave
  • 13-month pay
  • With Government mandated benefits
Full job description

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.

They are now seeking to hire a Paid Search Specialist to drive performance across a client portfolio through strategic planning, execution, and data analysis. This role plays a key part in improving campaign returns, conducting tests, and managing client accounts within agreed objectives and spend limits.

Job Responsibilities

Campaign Planning & Execution

  • Build, manage, and optimise Google Ads campaigns across a client portfolio within approved budgets
  • Develop campaign plans and strategy recommendations aligned with client goals
  • Contribute to multi-channel planning and performance strategy

Testing & Optimisation

  • Conduct A/B tests for ad copy and targeting to improve overall results
  • Measure testing outcomes and implement agreed performance enhancements
  • Monitor spend and budget pacing while recommending adjustments for approval

Analytics & Conversion Tracking

  • Analyse Google Ads and GA4 data to interpret outcomes and identify growth opportunities
  • Install and test approved conversion codes and tracking pixels via designated tag management processes
  • Prepare monthly performance reports with actionable optimisation recommendations

Client & Process Management

  • Provide routine performance updates and collaborate with internal teams and clients
  • Monitor paid advertising developments and contribute best practices and process improvements

Requirements

  • At least 3 years of hands-on experience building, managing, and optimising Google Ads or paid search campaigns
  • Background in an agency or in-house marketing environment managing campaign delivery
  • Strong practical experience with Google Ads and GA4
  • Hands-on experience with conversion tracking setup and budget pacing management
  • Strong analytical capabilities with experience in A/B testing and commercial analysis

Nice-to-Have Skills

  • Practical experience working with tag management platforms
  • Exposure to multi-channel marketing campaigns
  • Experience delivering performance presentations to stakeholders

Benefits

  • Permanent work-from-home set-up
  • Dayshift (Australian Eastern Standard Time business hours)
  • Full-time job
  • HMO (STAFF only)
  • Annual leave
  • 13-month pay
  • With Government mandated benefits
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