Director, Commercial Sales, EMEA

About the role

Vercel is hiring a Head of Commercial sales, EMEA to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment.

Commercial is one of Vercel's most important growth levers in EMEA - it's where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market.

You'll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region.

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What you'll do

• Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment
• Hire, onboard, and develop a team of Commercial AEs, building a culture of high activity, sharp qualification, and consistent execution
• Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management
• Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies
• Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound
• Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies
• Accurately forecast and report on team activity and revenue to EMEA sales leadership
• Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently
• Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment
• Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time
• Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements

What you need

• 3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams
• Proven ability to hire, ramp, and develop commercial AEs in a competitive market
• Deep understanding of commercial sales motions - you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality
• Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies
• Data-driven approach to running a team - you use metrics to identify coaching opportunities, forecast accurately, and iterate on process
• Hands-on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it
• Fluency in English required; additional European language skills (French, German, Italian, Spanish and Arabic) are a strong plus given the EMEA scope
• Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage
• Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus
• Based in London

Benefits & Compensation:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The London base pay range for this role is 300,000 - 330,000 OTE GBP. Actual salary will be based on job-related skills, experience, and location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.