Growth Marketing Lead
Cointracker👥 51 - 200 employees🏢 Computer Software
As Growth Marketing Lead, you will drive user acquisition through paid channels, oversee SEO, and create AI-native systems to enhance marketing efficiency and effectiveness.
Lead Creative Strategist (Performance Marketing)
📅 Jul 27
Creative StrategyPerformance MarketingData AnalysisCampaign Performance
📜 Description
- Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.
- Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
- Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
- Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
- Develop and apply platform-specific strategy across paid social, out-of-home/DOOH, and programmatic environments, adapting recommendations to each channel's best practices.
- Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform.
🛠️ Requirements
- 5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
- A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns.
- Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines.
- Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy.
- A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders.
- Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from.
- A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm.
- Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
- Genuine enthusiasm for AI tools and their growing role in performance creative strategy.
Similar jobs
Search more Creative Strategist jobs
Sr.Lead/Manager - Growth
Browserstack👥 1001 - 5000 employees🏢 Computer Software
Join BrowserStack as a Sr. Lead/Manager in Growth, where you'll drive high-impact strategies and collaborate with executive leadership to scale business revenue.
Lead Internal Events & Production Strategist
GitLab👥 10,000+ employees🏢 IT Services And IT Consulting🤝 B2B
Apply GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital.
Lead User Acquisition Manager
Social-Discovery-Ventures👥 501 - 1000 employees🏢 Computer Software
As a Lead User Acquisition Manager, you will own the global paid social strategy, lead a team, manage budgets, and drive growth through data-driven marketing initiatives.
Sr.Lead/Manager - Growth
Browserstack👥 1001 - 5000 employees🏢 Computer Software
Join BrowserStack as a Sr. Lead/Manager in Growth, where you'll drive high-impact strategies and collaborate with executive leadership to scale business revenue.