We’re looking for a Demand Generation Lead to own one of Attio’s most important growth opportunities: building the demand engine that helps us win larger customers.
Lead User Acquisition Manager
🕒 11 days ago
Meta AdsTiktok AdsB2C MarketingBudget Allocation
📜 Description
- Own and evolve the global paid social strategy for B2C products, focusing on Meta and TikTok.
- Lead, coach, and develop the Paid Social team, setting objectives and improving execution standards.
- Establish a rigorous experimentation program to optimize audience targeting and creative strategies.
- Oversee measurement quality and conversion tracking across various platforms.
- Analyze performance data to identify growth opportunities and present recommendations to stakeholders.
🛠️ Requirements
- Expert-level knowledge of Meta Ads and TikTok Ads, including bidding and audience strategy.
- Advanced knowledge of performance metrics such as CAC, ROAS, and LTV.
- Strong statistical and analytical skills for experimental design and data interpretation.
- Deep understanding of attribution and measurement tools like GA4 and AppsFlyer.
- Advanced Excel/Google Sheets skills; working knowledge of SQL and BI tools preferred.
- Proven ability to manage high-spend international accounts and build scalable processes.
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