The Marketing Associate will support the Marketing Director in executing demand generation programs, managing multi-channel campaigns, and enhancing customer engagement for Xplor Field Services.
Customer Marketing Manager
🕒 yesterday
Customer MarketingB2B MarketingProject ManagementEmail Marketing
📜 Description
- Own the customer & prospect gifting program to enhance relationships and engagement.
- Manage email marketing strategy, including newsletters and campaign communications.
- Lead the customer advocacy program, developing compelling customer stories and testimonials.
- Drive awareness and pipeline growth for new product launches through integrated campaigns.
- Collaborate with sales and customer success teams on upsell and cross-sell opportunities.
🛠️ Requirements
- 5–7 years of customer marketing experience; 7–10 years of total professional experience preferred.
- Proven track record in marketing to B2B customers with measurable pipeline impact.
- Strong program and project management skills to handle multiple workstreams effectively.
- Customer-centric mindset with the ability to communicate value from the customer's perspective.
- Familiarity with Salesforce and Vitally or similar tools.
Full job description
Stord is seeking a Customer Marketing Manager to lead customer communications and advocacy, driving engagement and pipeline growth through strategic programs and cross-functional collaboration.
Description
- Own the customer & prospect gifting program to enhance relationships and engagement.
- Manage email marketing strategy, including newsletters and campaign communications.
- Lead the customer advocacy program, developing compelling customer stories and testimonials.
- Drive awareness and pipeline growth for new product launches through integrated campaigns.
- Collaborate with sales and customer success teams on upsell and cross-sell opportunities.
Requirements
- 5–7 years of customer marketing experience; 7–10 years of total professional experience preferred.
- Proven track record in marketing to B2B customers with measurable pipeline impact.
- Strong program and project management skills to handle multiple workstreams effectively.
- Customer-centric mindset with the ability to communicate value from the customer's perspective.
- Familiarity with Salesforce and Vitally or similar tools.
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