Somewhere in a market of millions of companies sit the few thousand businesses that should be renting from SIXT. Finding them, at scale and before anyone else does, is what this job is about. As (Senior) Performance Marketing Manager B2B, you own the top of SIXT's B2B sales funnel and the budget behind it, globally, across every market that matters to us.
We use SEA and online advertising for lead generation, and you run paid campaigns on LinkedIn, Meta and other platforms alongside it. You bring a marketing or growth background, know the basics of SEA and paid social, and build the depth with us and with AI. Your challenge is to turn all of it into one system: AI workflows you build and run yourself, live feedback loops between what we spend and what turns into revenue, and sharper targeting every week. You join a small team where everyone builds with AI. We share skills, context and agents in Claude, connected to the tools we work in every day (for example Google Ads, GA4 and Salesforce), so what one person builds, the whole team uses. Join Team Orange in Lisbon!
YOUR ROLE AT SIXT
You own the strategy, the budget and the results for B2B paid marketing across all segments and markets, across SEA, LinkedIn, Meta, display and programmatic. You are measured on the revenue and rentals your spend brings in
You start from the accounts worth winning. You use won customers, CRM and enrichment data to define who we target, then build the segments, keyword and bidding logic and audiences around them, for small businesses that book online and for the large accounts our Sales team works
You build, run and steer the AI workflows and agents that carry the campaign load: bid and budget steering, search term and audience mining, creative variants, landing page tests, and the lead-quality loop that feeds rental outcomes back into bidding
You decide what to scale, fix, pause or stop, often from incomplete data. You allocate and forecast spend across channels and markets against return on ad spend, profitability, customer lifetime value and Sales capacity
You own a reporting and alerting system that lets SIXT marketing steer rather than react: alerts when something moves off trend, AI recommendations, and workflows that act on them within agreed limits
You work closely with Lead Management, Sales and Data, and you decide what you do yourself, what goes to an agency or partner, and what you hand to an agent and will add to the team's shared AI system. The skills, context files and agents you build get picked up by others, so the team ships more without adding headcount
YOUR SKILLS MATTER
Background You come from marketing, growth or lead generation, or from an analytics, automation or AI engineering background with a strong interest in marketing. You have owned a budget or a funnel and been measured on what it returned. A B2B background is a plus
Paid media basics You understand how SEA and paid social on LinkedIn, Meta and other platforms work: campaign structure, targeting, bidding basics, conversion tracking and how to read the results. Hands-on Google Ads experience is a plus. Deep expertise is not required, we build it together
AI builder AI is how you work every day. You have built or steered workflows and agents yourself, for example in n8n, Make, Clay, Claude, scripts or APIs, and you know how to check their output. You would rather spend a week automating something than a year doing it by hand
Commercial judgement You work from numbers and are comfortable reading attribution and incrementality or lift tests. You turn sales and revenue data into a clear call on lead value, ideal customer profile and segment quality. A data analyst mindset helps here
Lead generation You know how a lead travels from the first click to Sales and a rental. You are strong in at least one adjacent area, such as tracking and analytics, CRM data, automation or account-based marketing, and curious about the rest. You get from an idea to a live test quickly, read the result honestly and kill what does not work. You would rather learn something this week than plan something perfect for next quarter
Ownership you will take a problem, decide, move, and tell people what you did afterwards. You know which decisions are worth escalating and which are simply yours to make
WHAT WE OFFER
The SIXT Lisbon Experience Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same
Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office
Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best
AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge
Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day
Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them
About us:
We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!
Verantwortet Paid-Marketing-Kampagnen für den EU-E-Commerce von der Strategie bis zur Optimierung und nutzt Tests sowie Performance-Daten, um Umsatz, ROAS und Conversion zu steigern.
Manage and optimize paid marketing programs across B2B and B2C funnels, using performance data, experimentation, and AI-enabled workflows to grow product-led and self-serve adoption.
Own and grow the paid search channel by building campaigns, shaping strategy, running data-driven experiments, and improving reporting and workflows to drive efficient customer acquisition.
Manage paid search strategy and campaigns across Google Ads, Search Ads 360, and Microsoft Ads, using data, testing, and audience insights to grow banking products and improve acquisition outcomes.
Manage full-funnel paid social campaigns for everyday banking products, using platform expertise, performance analysis, and testing to improve customer acquisition and deliver business outcomes.
