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Creative Lead - Copywriter

πŸ•’ 7 days ago
CopywritingCreative Concept DevelopmentCampaign StrategySocial Media Content
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πŸ“œ Description

  • Develop campaign concepts and platforms grounded in brand strategy and audience insights.
  • Write headlines, scripts, campaign copy, and social content across brands, channels, and audiences.
  • Create platform-native ideas and scripts for TikTok, Instagram Reels, YouTube, and other digital platforms.
  • Develop brand tone of voice across campaigns and always-on content.
  • Collaborate with creative, strategy, art direction, design, and video teams through final execution.
  • Present creative work to clients and stakeholders, guide junior creatives, and manage deliverables independently.

πŸ› οΈ Requirements

  • 6+ years of copywriting experience in creative, advertising, or digital agencies.
  • Experience developing digital campaigns and social content for U.S. audiences.
  • A portfolio demonstrating conceptual campaigns, strong writing, and varied tones, formats, and channels.
  • Excellent written and spoken English, with culturally relevant writing and confident client presentations.
  • Strong understanding of social platforms, pop culture, creator ecosystems, and digital storytelling.
  • Ability to translate strategy into actionable ideas and deliver high-quality work with limited direction.
  • Experience mentoring junior creatives and collaborating across disciplines.

✨ Benefits

  • Work your way β€” Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
  • Time that matters β€” Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
  • Grow with us β€” Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
  • The SAMY Mindset
  • We're not looking for people who think the same, we're looking for people who want to grow with us.
  • Be Kind β€” because respect, trust, and honest feedback make great teams stronger.
  • Go Beyond β€” because good is never enough when excellence is the standard.
  • Craft Together β€” because the best ideas don't happen in silos.
Full job description

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first worldβ€”helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page

Role Mission

We are looking for a Senior Creative Copywriter who can turn strong strategic insights into original campaign ideas and bring them to life through compelling digital and social work for U.S. audiences.

You will combine conceptual thinking, excellent writing, and cultural fluency with the ability to own projects from brief to delivery, working closely with Creative, Strategy, Account, Art Direction, and Video teams. The role involves client-facing moments like presenting decks and creative ideas, follow-up meetings, and pitches. You will also strengthen overall creative quality and guide junior creatives.

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