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Senior Director, Client Media Solutions

🕒 22 days ago
Media StrategyAudience PlanningIntegrated Communications PlanningHealthcare Media Ecosystems

📜 Description

  • Lead media strategy and integrated planning across a portfolio of healthcare clients, ensuring plans align with business objectives and audience needs.
  • Serve as the senior strategic lead for media planning engagements, guiding annual planning, launch strategies, investment allocation, and measurement frameworks.
  • Translate complex market dynamics, audience insights, competitive intelligence, and performance data into actionable strategic recommendations.
  • Drive audience-first omnichannel planning approaches that connect HCP, patient, caregiver, and consumer engagement opportunities.
  • Champion innovation and identify emerging media opportunities, technologies, and measurement solutions that create competitive advantage for clients.
  • Manage and mentor junior team members, providing oversight, feedback, and workload direction.

🛠️ Requirements

  • 10+ years of media strategy, planning, and investment experience, with significant healthcare, pharmaceutical, biotech, or highly regulated industry experience preferred.
  • 5+ years of progressive leadership experience managing teams and developing talent.
  • Deep expertise in omnichannel media strategy, audience planning, and integrated communications planning.
  • Strong understanding of healthcare media ecosystems across HCP, patient, caregiver, and consumer audiences.
  • Demonstrated ability to develop and lead complex, multi-channel media strategies tied to measurable business outcomes.
  • Experience building measurement frameworks and translating performance insights into strategic recommendations.
  • Proven success in influencing senior stakeholders and presenting to executive-level clients.
  • Strong understanding of audience segmentation, media research, attribution, marketing effectiveness, and emerging media technologies.

Benefits

  • Generous holiday and paid time off.
  • Options for private medical
  • Dental
  • Vision plans
  • Mental wellness coaching and support.
  • Access to more than 13,000 online classes with LinkedIn Learning.
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