Senior Director, Global B2B Marketing
Lyft👥 10,000+ employees🏢 Transportation
Lead the global B2B marketing strategy and operations for Lyft, overseeing a matrixed team to execute and measure marketing efforts across diverse brands and markets.
Digital Communications Director
🕒 yesterday
Digital StrategyCorporate CommunicationsBrand JournalismSocial Media Management
📜 Description
- Elevate Executive Positioning: Partner with executive leadership to shape their personal digital brands and create compelling online narratives.
- Drive Multi-Channel Storytelling: Manage corporate social media channels and expand into emerging platforms and technical communities.
- Bridge Tech and Culture: Translate complex technical milestones into engaging digital content.
- Crisis & Rapid Response: Ensure swift and transparent digital responses during internet-scale events.
- Data-Driven Optimization: Establish measurement frameworks to track brand sentiment and engagement.
🛠️ Requirements
- 10+ years of experience in corporate communications, digital strategy, or brand journalism.
- At least 4+ years leading high-performing digital or social teams in the B2B tech or SaaS space.
- Deep tech literacy to engage with engineers and product managers.
- Fluency in algorithms and subcultures of LinkedIn, X, Reddit, YouTube, and Threads.
- Exceptional judgment in handling sensitive issues and viral trends.
- Proven ability to influence cross-functional teams.
✨ Benefits
- Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Architect the Digital Strategy: Define the vision for Cloudflare's corporate digital channels, ensuring our voice is distinct and authoritative.
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