Edit and version paid and organic social videos for a regulated-industry client, ensuring every format, on-screen element, and disclosure matches approved copy through careful QA and revisions.
Own client email and SMS lifecycle marketing from planning and copywriting through campaign execution, automated flow optimization, testing, and reporting to drive purchases, retention, and repeat business.
Own performance creative strategy across client accounts by developing data-informed concepts and briefs, analyzing ad results, guiding creative testing, and translating between media teams, designers, and clients.
Own day-to-day client account operations by coordinating teams, tracking deadlines and deliverables, managing client communications, and building processes and AI-enabled automations that keep work on track.
Lead strategy and performance for 2 to 3 high-oversight paid search accounts while managing and developing a team, improving reporting and measurement, and building AI-powered workflows and playbooks.
Own 4–6 client paid search accounts end to end, shaping strategy, building and optimizing campaigns, managing budgets, and explaining performance through clear reporting and data-backed recommendations.
Own client measurement strategy and tracking infrastructure, design incrementality tests, turn analytics into actionable recommendations, and lead a junior specialist while developing the agency’s analytics practice.
Own client relationships and lead integrated creative, media, and CRO strategy, aligning teams around measurable outcomes while identifying retention, growth, and new-business opportunities.
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