Develop performance-driven creative across UGC, paid social, and social-first formats by shaping concepts and briefs, guiding creators, reviewing assets, and translating audience insights and performance data into creative recommendations.
Performance Creative Strategist for DTC Company (US-Based, Remote)
π Description
- Build concept architecture from personas and angles through research and ad concepts.
- Research customer pain points and desires using ad databases.
- Produce approximately 50 concepts per month.
- Create direct-response ad batches optimized for clicks and conversions on Meta and Instagram.
- Attend the weekly Monday team meeting at 3 PM CET.
π οΈ Requirements
- Min. $50K in managed ad spend
- Min. ~6β12 months as a creative strategist
- Direct response / DTC paid media background (not just brand/aesthetic creative)
- Performance-driven, not aesthetics-focused
- Strong grasp of consumer psychology (pain points, desires, buying triggers)
- Team-oriented, relaxed but accountable culture fit
β¨ Benefits
- Salary $4,000-6,000/month
- Fully remote
- Flexible working hours but must be available on Monday meeting at 3 PM CET.
Full job description
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Responsibilities
- Build concept architecture: persona β angle β research β ad concepts
- Research pain points/desires using ad databases
- Produce ~50 concepts/month
- Create direct response ad batches optimized for click & conversion (Meta/Instagram)
- Attend weekly Monday 3PM CET team meeting
Requirements
- Min. $50K in managed ad spend
- Min. ~6β12 months as a creative strategist
- Direct response / DTC paid media background (not just brand/aesthetic creative)
- Health & wellness / supplement brand experience is a plus
- Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus
- Performance-driven, not aesthetics-focused
- Strong grasp of consumer psychology (pain points, desires, buying triggers)
- Team-oriented, relaxed but accountable culture fit
Benefits
- Salary $4,000-6,000/month
- Fully remote
- Flexible working hours but must be available on Monday meeting at 3 PM CET.
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