About the role
You decide what ads get made. You study what is working in the ad account, work out why, and turn that into the next round of concepts. This is a performance role, not a brand role. The measure is whether the ads you brief go on to win.
What you will do
Requirements
Benefits
As a Junior Creative Strategist, you'll lead creative ideation and performance, managing a team to produce high-converting ad concepts for top-tier clients across various platforms.
Develop performance-driven creative across UGC, paid social, and social-first formats by shaping concepts and briefs, guiding creators, reviewing assets, and translating audience insights and performance data into creative recommendations.
Develop direct-response creative concepts for DTC campaigns by researching customer motivations, building persona-led concept frameworks, and producing ad batches designed to drive clicks and conversions.
Develop and test paid social creative concepts, analyze performance, and scale winning campaigns across Meta and TikTok while partnering with creative, product, and analytics teams.
Lead creative testing across digital acquisition channels, using experimentation and performance analysis to uncover insights, guide creative direction, and improve growth outcomes.
