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Senior Growth Marketing Manager, Commercial/Mid-Market

🕒 10 days ago
B2B MarketingGo-to-market StrategyAccount-based MarketingCampaign Execution

📜 Description

  • Define and execute GTM programs for Commercial and Mid-Market segments.
  • Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing.
  • Align with sales leadership on segment-specific priorities and approach.
  • Build account-based marketing programs tailored for key accounts.
  • Drive integrated campaigns across channels to generate pipeline.
  • Partner with sales leadership to enhance field marketing efforts.

🛠️ Requirements

  • 7+ years of B2B marketing experience, particularly in enterprise B2B software/SaaS.
  • Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing.
  • Demonstrated ability to apply AI and automation in marketing processes.
  • Proven track record of developing go-to-market and campaign strategies.
  • Strong analytical and executive communication skills.

Benefits

  • Flexible time off
  • 401k to help you save for the future
  • Generous medical
  • Dental
  • Vision coverage for full-time employees and their dependents
  • A parental leave program that includes options for a paid night nurse, and a gradual return to work
  • Infertility/ assisted reproductive services benefit
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