The Marketing Operations team is the engine behind how Outreach goes to market. We own the systems, data, and campaign infrastructure that turn marketing strategy into programs reaching the right buyers at the right moment. We work closely with Demand Generation, Field and Event Marketing, Product Marketing, Sales Operations, and Sales to design and optimize the processes and tools that help our go-to-market teams perform at their best. We're deeply curious about how AI and automation can sharpen our craft, and we're always looking for ways to build smarter, faster systems that give our teams a real edge.
As a Marketing Operations Specialist, you will support our marketing technology strategy by managing core systems, executing campaigns, and maintaining data quality. You will collaborate with marketing teams to implement solutions that enhance our marketing capabilities, streamline processes, and support revenue growth. This role requires strong technical execution skills, attention to detail, and the ability to work effectively across cross-functional teams.
Marketing operations is where AI moves from concept to daily practice. You will work with AI-enabled capabilities across our stack, use AI to accelerate campaign execution, reporting, and documentation, and help the team tell the difference between tools that create real efficiency and tools that only add steps.
MarTech Administration: Manage day-to-day operations of our marketing technology stack, including system troubleshooting, user support, and data flow validation between platforms
Platform Management: Execute configuration and optimization tasks within marketing tools (e.g., SFDC, Marketo, 6sense) under guidance from senior leadership
Data Management: Assist with data collection, segmentation, and list management to support targeted marketing campaigns
Campaign Operations: Execute Marketo programs including list uploads, email sends, and campaign monitoring to support lead generation and nurturing workflows
Email Campaign Support: Work with marketing team members to implement and manage email campaigns, ensuring proper setup and tracking
Analytics and Reporting: Generate regular campaign reports and dashboards, tracking key metrics and supporting analysis for marketing initiatives
Documentation: Maintain accurate program documentation including process workflows, setup instructions, and campaign timelines
Testing and Troubleshooting: Identify and escalate technical issues, conduct testing on new configurations, and support system improvements
Compliance Support: Ensure marketing campaigns and data practices align with privacy regulations (e.g., GDPR, CCPA) and company standards
Working knowledge of marketing automation platforms (Marketo, HubSpot, or similar) or CRM systems (Salesforce)
Curiosity about AI and a habit of putting it to work. You look for ways to reduce manual effort in campaign builds, QA, and reporting, and you learn new tools quickly as our stack evolves.
Strong organizational and project management skills with ability to manage multiple tasks and deadlines
Solid analytical skills and comfort working with marketing data and reporting tools
Clear communication skills and ability to collaborate across teams
Attention to detail and accuracy in executing technical tasks
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