Senior Financial Analyst (Hybrid)
The Senior Financial Analyst will lead financial planning processes, analyze performance metrics, and provide strategic insights to enhance business performance across the organization.
The Role
We're looking for an experienced commercial finance professional to join our FP&A team at a pivotal moment, as we shift from a fast-moving startup into a structured scale-up.
You'll own the weekly and monthly reporting cadence and turn it into a clear story about how the business is performing. Just as importantly, you'll partner directly with our Commercial, Marketing & Operational teams — building the business cases behind new initiatives, testing whether the numbers stack up, and helping decide where we invest.
This is a role for someone who wants to be close to commercial decisions rather than one step removed from them.
The Team
You'll report to our Senior FP&A Manager and work closely with the Director of Finance and CFO. It's a lean team, which means opportunities for exposure to our Executive Leadership Team.
Producing and continuously improving weekly flash reports, monthly trading packs and KPI reporting.
Translating financial and operational data into concise narratives that highlight trends, risks and opportunities for leadership, board and investors.
Building the analysis that improves how we understand revenue, customer behaviour, retention and profitability.
Partnering directly with Marketing and Commercial teams on acquisition spend, pricing and growth initiatives, turning analysis into decisions they act on.
Building business cases and running scenario analysis to size opportunities, cost them and set out the expected return, and saying so when the numbers don't stack up.
Owning your part of the annual budgeting and reforecasting cycles, and improving our forecasting models, assumptions and planning methodologies.
Driving improvements in reporting automation, data quality and financial processes, using AI tools and emerging technologies to work faster and sharper.
Challenging existing processes and finding ways to simplify, automate and scale how Finance supports the business.
Has proven experience in FP&A or commercial finance, ideally in a revenue side role.
Has owned management reporting, budgeting and forecasting cycles (not just contributed to them).
. Understands the economics of customer acquisition — the cost to acquire a customer, their lifetime value, and the payback period — and is able to translate that into commercial decisions.
Has worked with non-finance teams.
Has advanced Excel and financial modelling skills, and is confident working with large datasets.
Has used BI and visualisation tools such as Power BI, Looker or similar.
Can communicate complex information clearly and influence senior stakeholders.
Experience in a consumer subscription, D2C or digital health business.
Worked in a fast-growing startup or scale-up.
A professional qualification (ACA, ACCA, CIMA) or a structured graduate finance programme behind you.
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