Director, Marketing Operations

About Morning Consult

Morning Consult is a global market decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.

This role can be based in Washington, DC; New York, NY; Chicago, IL; or remotely.

About the Role

Own the systems, data, and processes that turn Morning Consult's marketing into pipeline — and make the function AI-native. You'll run HubSpot, lead routing to business development, lifecycle reporting, paid media measurement, and global consent.

This is a player-coach role: you'll manage a Senior Marketing Operations Specialist and stay hands-on. It sits in Business Operations with a dotted line to Marketing.

What You'll Be Working On

• Strategy and budget. Set the roadmap, own the martech stack and budget, and plan targets and spend with Finance.

• Operating rhythm. Run intake, prioritization, and weekly funnel reviews across Marketing, BizDev, and RevOps.

• Lifecycle and routing. Own lifecycle stages, scoring, MQL/SQL definitions, and lead routing to BizDev, SLAs included.

• HubSpot–Salesforce. Own the integration and data model so every lead lands with the right owner.

• Reporting. Build lifecycle-stage funnel reporting and paid media attribution, and tell leadership where to shift spend.

• Privacy and data quality. Own global consent (GDPR, CCPA, CAN-SPAM) with Legal, plus enrichment, deduplication, and launch QA.

• AI. Ship AI agents and automations across scoring, routing, enrichment, QA, and reporting. Own the AI roadmap and measure what it returns.

• People. Manage and grow a Senior Specialist, and shape future headcount.

In Your First Year, Success Looks Like

• Marketing, RevOps, Sales, and Finance all trust the funnel reporting.

• Campaigns launch with clean tracking and reliable measurement in line with GTM strategy.

• MQL, lifecycle, and attribution definitions are documented and used consistently.

• Modern AI tools and marketing technologies are successfully deployed and integrated across the function.

About You and What You've Done:

• 10+ years in marketing ops or a related function, with 8+ hands-on in marketing automation.

• Must-have: deep HubSpot and Salesforce expertise, inclusive of

  • Process Builder

  • Understanding of APEX functions

  • Deployment and maintenance of custom objects for marketing use cases

• B2B required, including a role at a post-Series B or C company (roughly 200–1,000 people) with a 30+ person sales team.

• Proven owner of lifecycle ops, lead routing, and MQL-based reporting, working closely with BizDev or SDRs.

• Experience supporting paid marketing, and running ABM or supporting enterprise selling.

• Working knowledge of GDPR and global consent.

• You've managed people and owned a function, roadmap, and budget.

• Strong project manager: you run multiple initiatives and switch context without dropping details.

• You build with AI, not just use it. You've shipped agents or automations (Claude Code, Cursor, Clay, n8n, or similar) with measurable impact.

• Forms, landing pages, UTMs, and tracking are table stakes.

• Clear communicator who influences senior stakeholders with data.

Note: We view the above section as a guide, not a checklist. Research shows that underrepresented/marginalized groups are less likely to apply for a job if they feel that they don’t meet 100% of the qualifications. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you don’t satisfy every single bullet on this list! It’s expected that you’ll learn and grow throughout your time at Morning Consult, so if you’re open to building new skills, we’d love to hear from you.

The expected salary range for this position is $124,900 – $205,500, with a midpoint of $165,200. In most cases, we target the midpoint of our salary ranges for new hire compensation. This placement is reflective of full proficiency in a role. This role is eligible for an equity grant, which will be discussed in your initial recruiter conversation. Please see an overview of Morning Consult’s benefits on our Career Page.

We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Morning Consult will provide reasonable accommodations for qualified individuals.