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Product Adoption Strategist (Digital & Scalable)

πŸ•’ 23 days ago
Digital Customer SuccessGrowth MarketingProduct EnablementB2B SaaS

πŸ“œ Description

  • Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.
  • Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.
  • Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria).
  • Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey.
  • Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.
  • Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature.

πŸ› οΈ Requirements

  • 3-5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B SaaS company.
  • Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change.
  • Strong working knowledge of Digital Adoption Platforms and marketing automation tools such as Pendo, WalkMe, Intercom/Fin, HubSpot, or ChurnZero.
  • Experience refining digital content that turns technical workflows into clear, engaging, bite-sized customer guidance.
  • Strong analytical thinking and comfort using data to guide prioritization and optimization.
  • Excellent collaboration skills, with the ability to work effectively across Product Marketing, content teams, and fellow program leads.

✨ Benefits

  • A flexible work environment that empowers you to do your best work
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