VP, Revenue Marketing
Webflow👥 10,000+ employees🏢 Software Development🤝 B2B
As VP of Revenue Marketing, you'll lead the Revenue Marketing organization, driving pipeline creation, conversion, and lifecycle strategies to enhance revenue growth.
Head of Growth Marketing and Lifecycle (NYC or Berlin)
📅 Mar 31
Growth MarketingDemand GenerationLifecycle MarketingB2B SaaS
📜 Description
- Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI.
- Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline.
- Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success.
- Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
- Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts.
🛠️ Requirements
- Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS.
- Proven track record owning pipeline or revenue outcomes, not just lead generation.
- Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing.
- Hands-on AI fluency and experience in successfully embedding AI tools into marketing workflows.
- Deep understanding of modern growth metrics, attribution models, and experimentation frameworks.
- Experience managing multi-million marketing budgets.
- Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success, and executive stakeholders.
- Leadership experience building and scaling high-performing growth teams.
- Master the Full Buyer Journey: Build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.
✨ Benefits
- Competitive pay and equity: Competitive salary plus a pre-IPO equity package so you share in the company's growth
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