The Global VP Marketing will lead the marketing strategy and organization, enhancing brand positioning and driving sustainable revenue growth in a high-growth B2B SaaS environment.
Head of Marketing
๐ Description
- Own pipeline and define the strategy across paid, content, events, and outbound.
- Work closely with the CRO to ensure marketing programs translate into qualified pipeline and revenue.
- Build and refine the demand generation engine with a focus on outbound marketing.
- Establish a strong marketing operations foundation for performance and attribution insights.
- Create content that differentiates Kinter in the market and supports demand generation.
๐ ๏ธ Requirements
- Bonus points for experience marketing fintech, accounting, or finance software, or AI or AI-native products
- Experience aligning marketing tightly with a sales-led GTM motion, including outbound. We care more about proximity to pipeline and hands-on execution than title or team size managed previously
- A bias toward hands-on execution: you're comfortable being one of a small number of marketers doing the work yourself, not just directing others
- Can see the big picture while skilled enough to run all of marketing (and hire for it), not just once piece.
- Exceptional leader whoโs great at hiring, onboarding, coaching, helping the team grow, and getting them excited to go fast
- Strong instincts for brand, content, and product marketing that you can layer in once the pipeline engine is running
Full job description
Kinter builds agents for mid-market finance teams. Prepaid, accruals, payroll, reconciliation, and more: the repetitive, judgment-heavy work that keeps finance teams stuck in spreadsheets every close.
We're a lean, product-centric team (~30 people) moving fast with an exciting product we launched a few months ago. Backed by a16z, Bain Capital Ventures, and Y Combinator, we're now at the stage where marketing needs a hands-on leader who can turn a small team into a real pipeline engine. What matters most is that you've been close to pipeline and revenue generation, not that you've had the biggest title.
Today the team consists of one person focused on demand gen and one focused on brand and design. You'll work directly alongside them, roll up your sleeves on execution where needed, and grow the team thoughtfully as pipeline results justify it.
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