Marketing Specialist Principal (Health Plan Markets)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist Principal (Health Plan Markets) based in United States.

This is a senior marketing role focused on developing strategic programs for health plan markets and supporting business growth.
You will translate complex business objectives, product offerings, and market insights into compelling marketing strategies and communications.
The role combines strategic planning, product marketing, brand positioning, campaign development, and senior stakeholder engagement.
You will collaborate closely with cross-functional teams and leadership to understand customer needs, market dynamics, and business priorities.
You will own multiple high-impact initiatives while ensuring messaging remains clear, consistent, differentiated, and aligned with enterprise strategy.
The position also provides opportunities to mentor marketing professionals and serve as a strategic advisor across projects and programs.
Success requires strong business acumen, exceptional communication skills, strategic judgment, and the ability to execute in a fast-paced environment.

• Lead the planning, development, implementation, and evaluation of strategic marketing strategies, product launches, and campaigns designed to support growth and strengthen market positioning.

• Collaborate with senior leaders and cross-functional stakeholders to understand business objectives, product offerings, client utilization and adoption, market positioning, and customer needs.

• Translate business and market insights into clear, compelling, defensible, and differentiated marketing strategies and messaging.

• Provide strategic writing expertise and creative direction while ensuring key messages remain consistent across marketing materials and channels.

• Monitor market conditions, competitive dynamics, and relevant trends to inform audience-specific messaging, tactics, and distribution strategies.

• Own the prioritization and execution of strategic and departmental initiatives, managing multiple projects and competing deadlines without compromising quality.

• Partner across departments to drive enterprise initiatives and ensure marketing deliverables support broader organizational objectives.

• Provide mentorship, subject-matter expertise, and strategic guidance to less experienced marketing team members.

• Facilitate collaboration, build consensus, resolve conflicts, and establish strong relationships with stakeholders at all organizational levels.

• Maintain compliance with applicable legal, regulatory, contractual, security, and internal policy requirements.

Requirements

• Bachelor’s degree in marketing, communications, or a related discipline, or an equivalent combination of education and relevant professional experience; a high school diploma or GED is required.

• At least 8 years of professional experience in related marketing roles, including B2B marketing, product marketing, communications, or comparable strategic marketing functions.

• Experience developing and executing marketing strategies, campaigns, product launches, and positioning initiatives.

• Strong ability to understand business needs and translate complex information into effective marketing strategies and audience-appropriate communications.

• Excellent interpersonal and relationship-management skills, with the ability to establish credibility with senior leadership, facilitate discussions, resolve conflicts, and build consensus across departments.

• Demonstrated ability to drive strategic initiatives with senior-management stakeholders and manage multiple priorities in a deadline-driven environment.

• Exceptional written communication skills and strong attention to detail.

• Preferred experience in the health insurance or Pharmacy Benefits Management (PBM) industry.

• Preferred experience in brand development and positioning, as well as leadership or people-management responsibilities.

• An MBA or MBC is preferred.

• Must be authorized to work in the United States without requiring work visa or residency sponsorship.

• Ability to work independently, exercise sound judgment, and adapt effectively to changing priorities.

Benefits

• Annual compensation range of $108,000–$184,000, depending on experience and skills.

• Remote work opportunity within the United States.

• Access to a comprehensive benefits and incentives program.

• Opportunities to contribute to strategic marketing initiatives within the healthcare and pharmacy services sector.

• Career development and opportunities to mentor and collaborate with experienced professionals.

• Inclusive workplace committed to equal employment opportunity and diverse perspectives.

• Reasonable accommodation available for qualified individuals with disabilities.

• Tobacco-free workplace environment.

• Additional compensation and benefit offerings may be available based on eligibility.