Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X.
We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.
You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.
The Opportunity:
Grafana Labs is looking for a technically fluent engineer who loves building powerful demos, explaining complex systems clearly, and helping SRE and platform engineering leaders understand the value of our open approach to observability.
As Grafana’s offering shifts from dashboards to industry-leading agentic observability, our Product Marketing team is responsible for closing the gap between what our products can do and how customers understand that value. That means building clear, consistent positioning, enabling sellers with trustworthy technical narratives, and creating content that helps Platform Engineering teams quickly grasp why Grafana Cloud is the right choice for them.
As a Technical Product Marketer you will play a critical part in that transformation. You’ll be the hands-on engineer who brings our technical story to life for buyers, not just practitioners. You’ll build core demos, run technical workshops and webinars, and act as the technical bridge between our Product and Sales orgs. Your work will help SRE and platform engineering leaders evaluate Grafana with confidence, equip sales engineers with better tools and talk tracks, and ensure our technical value shows up clearly and consistently across the entire customer journey.
This is a unique chance to shape how Grafana tells its story as we evolve our positioning in the AI era, strengthen seller enablement, and build a repeatable system for communicating product value.
What You'll Be Doing:
Build strategic, buyer-focused demos, videos, workshops, and webinars
Enable Solutions (Sales) Engineers with clear, consistent technical storytelling
Collaborate with PMMs to drive technical buyer engagement across high-impact channels
Use automation & AI to scale technical content
What Makes You a Great Fit:
Bonus Points For:
Compensation & Rewards:
In the US, the base compensation range for this role is $183,858 - $220,630. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.
*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.
Why You’ll Thrive at Grafana Labs:
Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.
Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.
#LI-Remote
Build buyer-focused technical demos and content, lead workshops and webinars, and equip sales engineers with clear product narratives that help SRE and platform engineering leaders evaluate Grafana’s observability offering.
Build buyer-focused observability demos and technical content, lead workshops and webinars, and equip sales engineers with clear narratives that help SRE and platform leaders evaluate Grafana.
Own the product-to-field strategy for Unified Access, SaaS Manager, and portfolio expansion, equipping sales and customer success teams with clear narratives, enablement, and guidance for complex enterprise opportunities.
As Principal Product Marketing Manager, you will lead GitLab's competitive strategy for AI and agentic software development, shaping market narratives and driving measurable impact.
As a Product Marketing Lead, you will own product marketing for a portfolio area, shaping messaging, leading launches, and driving sales enablement through customer insights and competitive analysis.
