Sales Development Representative (SDR) - DACH (All genders)

🌍 Genetec – Protect the everyday

We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec, we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.

Our network of over 2400 people globally is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our Internal Engagement Survey results of 4.4/5.

🎥 Discover Genetec’s work environment and lively culture in this video – Watch here.

📌 The Role – SDR DACH

This is an opportunity to join one of the most respected names in physical security at a pivotal moment in EMEA growth. As an SDR covering Germany, you'll be at the front line of Genetec's commercial expansion — converting inbound leads into qualified meetings and building outbound pipeline across two of Europe's most strategically important markets. Working at the intersection of Marketing and Sales, you'll engage enterprise prospects, build relationships with key decision-makers, and play a direct role in helping Genetec win new business across the region. The role is based in London and there is a 3 day a week in office expectation.

The role is based in London, with an expectation to work three days per week in the office.

🗓 What your day will look like

• Research and identify potential clients and key decision-makers across enterprise accounts in DACH, building targeted prospect lists by vertical, company size, and buying signals.
• Conduct inbound and outbound prospecting via cold calling, email, and LinkedIn.
• Leverage tools including LinkedIn Sales Navigator, Outreach, and ZoomInfo to identify, sequence, and engage prospects at scale.
• Act as a strategic partner to German Account Executives and the EMEA Marketing team — aligning on campaigns, ABM targets, and local events.
• Exceed daily, monthly, quarterly, and annual pipeline metrics aligned to Germany revenue targets.

🌟 About You

We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role.

• Strong interpersonal and relationship-building skills, with fluency in German professional contexts.

• Proactive problem-solver who takes initiative without waiting for direction.

• Curious, coachable, and motivated — actively seeks and acts on feedback.

• Professional and adaptable across both formal and informal business environments.

• Experience in a B2B sales or lead generation role.

• Inbound prospecting experience required; outbound prospecting experience strongly preferred.

• Proven track record in a metrics-driven environment — comfortable owning activity and conversion targets.

➕ Language Skills

• German— native or full professional proficiency (written and spoken) — essential
• English —professional proficiency
• Additional European languages considered a bonus

Requirements

Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

🏆 4.5/5 agreed in our Internal Engagement Survey:

“People of all ages, gender identities, races, sexual orientations, physical or mental abilities, ethnicities, and perspectives are valued here.”

To learn more about us: Genetec Website