🕒 21 days ago
The Marketing Planning Operations Manager drives operational excellence across marketing functions by optimizing processes, resource allocation, and ensuring effective execution of business priorities.
Marketing Tech (Senior) Principal
📅 Aug 11
Marketing TechnologyCustomer Data Platforms (cdps)Customer AnalyticsServer-side Tagging
📜 Description
- Architect and oversee integrations across paid channels, web and app analytics, CRM, and personalization platforms.
- Partner with marketing, product, and engineering teams to build scalable solutions for audience signals, attribution, and campaign performance.
- Ensure privacy compliance while maximizing first-party data for personalization and performance optimization.
- Establish governance, best practices, and training to increase marketing technology and AI adoption.
- Advance a single customer view across touchpoints and optimize product feeds for paid and organic channels.
🛠️ Requirements
- Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, server-side tagging, customer engagement and automation platforms).
- Ideally worked in an e-commerce environment with an understanding of online consumer behavior.
- Strong technical background with experience in REST APIs, data architecture, and marketing automation workflows.
- Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance.
- Demonstrated ability to effectively communicate complex technical concepts and strategies to senior management, resulting in measurable positive impacts on business operations and outcomes.
- Experience working cross-functionally with marketing, product, data science, and engineering teams (eg managing RFPs with service providers).
- Strong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation.
- Extensive hands-on or leadership experience in Search Marketing or Display Marketing is a strong plus.
✨ Benefits
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- 3 days a week in the office, 2 days from home
Full job description
Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LONDON OR PORTO
Our office is located in Old Street, London's tech hub while most of our engineering and product stakeholders are based out of Porto in Portugal. Our open-plan space in both locations is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio in the London office.
THE ROLE
We are seeking a highly skilled Marketing Tech (Senior) Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing. You will be responsible for leading the organization's efforts to lead the strategic development and optimization of marketing technology solutions to enhance channel performance, drive efficiency, and support ambitious business growth.
WHAT YOU'LL DO
Partner with marketing, product, and engineering teams to define and implement scalable solutions that improve audience & value signals, attribution, and campaign performance.
Ensure compliance with data privacy regulations while maximizing the use of first-party data for personalization and performance optimization.
Define best practices, governance frameworks, and training programs to enhance marketing tech & AI adoption across teams.
Help Farfetch in driving towards a single customer view across all touchpoints and parts of the journey
Work with marketing & product teams to optimise our product feeds with rich & accurate data for paid & organic channels
WHO YOU ARE
Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, server-side tagging, customer engagement and automation platforms).
Ideally worked in an e-commerce environment with an understanding of online consumer behavior.
Strong technical background with experience in REST APIs, data architecture, and marketing automation workflows.
Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance.
Demonstrated ability to effectively communicate complex technical concepts and strategies to senior management, resulting in measurable positive impacts on business operations and outcomes.
Experience working cross-functionally with marketing, product, data science, and engineering teams (eg managing RFPs with service providers).
Strong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation.
Extensive hands-on or leadership experience in Search Marketing or Display Marketing is a strong plus.
REWARDS & BENEFITS
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
Similar jobs
Search more Marketing Operations Manager jobs
Manager, Marketing Operations, America
🕒 2 days ago
Airwallex👥 10,000+ employees🏢 Financial Services🤝 B2B
🕒 2 days ago
Own and optimize automated B2B marketing campaigns and ABM execution, using Marketo and connected platforms to support customer acquisition, engagement, and retention across Marketing and Sales.
Senior Manager, Campaign Operations, UCANZ
🕒 2 days ago
Crunchyroll👥 1001 - 5000 employees🏢 Entertainment
🕒 2 days ago
Leads integrated UCANZ marketing campaign operations from planning and creative development through localization, approvals, and launch, coordinating cross-functional teams and improving execution across markets and channels.
Senior Principal Industry Analyst Relations
🕒 7 days ago
PagerDuty👥 1001 - 5000 employees🏢 Computer Software
🕒 7 days ago
Lead the industry analyst relations program by shaping category strategy, building analyst partnerships, communicating product and business strategy, and measuring the program’s impact on marketing and sales.
🕒 8 days ago
Own the technical strategy, platform health, and operational processes behind CRM engagement across email, push, in-app, and SMS, while advancing scalable, data-driven, personalized member journeys.