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Senior Marketing Operations Specialist

📅 Jul 7
Marketing OperationsCampaign ManagementAI/LLM ToolsPredictive Lead Scoring

📜 Description

  • Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.
  • Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently
  • Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.
  • Document what's automated, what remains human-in-the-loop, and why — keeping the

🛠️ Requirements

  • 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS
  • Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration
  • Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context
  • Experience with lead routing tools (LeanData, Qualified, or similar)
  • Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling
  • Strong data hygiene instincts: comfort auditing, cleaning, and standardizing large datasets (UTM logic, lead source mapping, dedupe)
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