We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.
We're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning.
Website Transformation:
Strategic Planning:
Content Strategy:
Requirements
Own and execute an e-commerce website and quiz-funnel experimentation roadmap, building and launching tests, optimizing Shopify experiences, and using analytics to guide conversion improvements.
Create realistic Excel-based marketing analytics tasks, solve them to establish correct outputs, and write precise yes-or-no criteria for evaluating AI-generated work.
Develops data-driven audience strategies across digital marketing channels, using first-party data, SQL, segmentation, testing, and campaign analytics to improve personalization, customer journeys, and performance.
Atua como referência em Meta e WhatsApp Business API, diagnosticando problemas de números, qualidade e templates, orientando clientes e equipes sobre campanhas e boas práticas e criando materiais de treinamento.
Own end-to-end CRO programs across approximately six e-commerce brands, using customer research and analytics to develop experimentation roadmaps, manage A/B tests, and improve conversion performance.
