Build full-funnel reporting and shared performance metrics that connect marketing activity to revenue, helping marketing, sales, and leadership improve attribution, forecasting, campaign ROI, and decision-making.
Marketing Operations Manager (Part-time Contract)
π Description
- Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations.
- Build lead routing processes and accurate handoffs to sales.
- Develop attribution models and dashboards to track campaign influence on revenue.
- Manage email campaigns, including segmentation, delivery, and performance testing.
- Create HubSpot landing pages and forms with accurate tracking.
- Partner with Revenue Operations to maintain data accuracy between HubSpot and Salesforce.
π οΈ Requirements
- 3 to 5 years of experience in marketing operations, demand generation, or equivalent practical background.
- Advanced proficiency in HubSpot & Salesforce, reporting, and CRM integrations.
- Proven ability to build lead flows and map them accurately into Salesforce or similar CRMs.
- Deep understanding of email marketing strategy, audience building, and compliance guidelines like CAN-SPAM or GDPR.
- Practical experience using artificial intelligence tools (like Claude or ChatGPT) to improve marketing efficiency.
- Strong analytical skills β comfortable building reports, analyzing funnel metrics, and presenting findings clearly
- Strong understanding of marketing and sales alignment, lead lifecycle stages, and pipeline reporting
β¨ Benefits
- Mission-driven culture that values innovation, collaboration, and a commitment to excellence in healthcare
- Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
- Flexible work arrangements and a supportive work-life balance
Full job description
At Collective Health, weβre transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.
We are looking for a data-driven, part-time Marketing Operations Manager to lead our marketing systems and email programs. In this six-month contract (up to 25 hours per week), you will support digital & field marketing campaigns while building efficient lead flows that connect our systems. You will also use artificial intelligence tools to improve team productivity, optimize the candidate lifecycle, and drive measurable results.
What you'll do:
- Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations.
- Build and maintain lead routing processes to ensure smooth and accurate handoffs to the sales team.
- Develop marketing attribution models and dashboards to track campaign influence on revenue.
- Manage end-to-end email marketing campaigns, including audience segmentation, delivery, and performance testing.
- Create campaign assets in HubSpot, such as landing pages and forms, with accurate tracking structures.
- Work closely with our Revenue Operations team to ensure data accuracy between Hubspot & Salesforce
To be successful in this role, you'll need:
- 3 to 5 years of experience in marketing operations, demand generation, or equivalent practical background.
- Advanced proficiency in HubSpot & Salesforce, reporting, and CRM integrations.
- Proven ability to build lead flows and map them accurately into Salesforce or similar CRMs.
- Deep understanding of email marketing strategy, audience building, and compliance guidelines like CAN-SPAM or GDPR.
- Practical experience using artificial intelligence tools (like Claude or ChatGPT) to improve marketing efficiency.
- Strong analytical skills β comfortable building reports, analyzing funnel metrics, and presenting findings clearly
- Strong understanding of marketing and sales alignment, lead lifecycle stages, and pipeline reporting
Pay Transparency:
The actual pay rate offered within the range will depend on factors including geographic location, qualifications, and experience.
Why Join Us?
- Mission-driven culture that values innovation, collaboration, and a commitment to excellence in healthcare
- Impactful projects that shape the future of our organization
- Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
- Flexible work arrangements and a supportive work-life balance
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting-accommodations@collectivehealth.com.
Privacy Notice
For more information about why we need your data and how we use it, please see our privacy policy: https://collectivehealth.com/privacy-policy/.
Similar jobs
Search more Marketing Operations Manager jobsHubSpot Consultant + Strategist
Lead strategy for a portfolio of RevOps clients by designing and implementing HubSpot solutions, integrations, automations, and reporting that align with their marketing, sales, and business goals.
Build and operationalize AI-powered marketing workflows across campaigns, reporting, lead qualification, and channel execution, helping marketing teams automate high-impact work with reusable tools.
Business Partner, Marketing Operations
Partner with regional marketing teams to remove operational bottlenecks, improve campaign workflows and automation, and align marketing execution with sales needs to support pipeline growth.
Analista de Marketing (Campanhas EMM, Nurturing e CRM)
Planeja e otimiza campanhas multicanais de e-mail, WhatsApp e SMS, desenvolve jornadas automatizadas de nutriΓ§Γ£o e reengajamento e analisa resultados para melhorar o funil e a integraΓ§Γ£o entre marketing e vendas.
