🕒 2 days ago
Establish and lead Product Marketing for Scrunch, shaping product positioning, go-to-market strategy, launch processes, and cross-functional enablement to drive product adoption and business impact.
Head of Product Marketing
🕒 3 days ago
Product MarketingPositioningMessagingProduct Launches
📜 Description
- Develop differentiated product positioning and messaging that clarifies complex technical capabilities.
- Own the editorial calendar, content priorities, and company narrative.
- Plan product launches, defining audiences, messaging, proof points, and stories.
- Write and edit content across web, email, social, presentations, and sales materials.
- Develop executive content and video strategy, direct production, and present on camera when appropriate.
- Gather customer insights, create sales narratives, and track competitors and marketing performance.
🛠️ Requirements
- At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
- Experience in law, legal technology, legal journalism, or marketing to legal audiences.
- Strong writing and editorial judgment, with experience in positioning, messaging, launches, customer research, and sales enablement.
- Experience directing video and content production, presenting on camera, and collaborating across teams and with external agencies.
- Curiosity about AI architecture and legal workflows, and proficiency with modern AI tools.
✨ Benefits
- Base salary: $180,000 to $225,000 annually. Visa sponsorship is not available.
Full job description
About the Role
As the founding Head of Product Marketing, you will shape how an AI-powered legal technology company explains its products and value to the market. Reporting to the Head of GTM, you will partner with executive, product, engineering, sales, and customer teams to set strategy and guide execution.
What You'll Do
Develop positioning and messaging that makes complex technical capabilities clear and differentiated.
Own the editorial calendar and set the company's content priorities and narrative.
Plan product launches by defining the problem, audience, messaging, proof points, and story.
Write and edit content across the website, product pages, email, social, presentations, and sales materials.
Turn executive ideas into engaging posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Success to bring customer language and buying motivations into marketing.
Set video and content strategy, direct production, and present on camera when appropriate.
Create sales narratives that explain products at concise, detailed, and enterprise levels.
Track competitors and market developments, and use performance marketing results to refine messaging.
What We're Looking For
At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how legal professionals evaluate and buy solutions.
Strong writing and editorial judgment, plus experience owning positioning, messaging, product launches, customer research, and sales enablement.
Experience directing video and content production, presenting on camera, and working across product, engineering, sales, customer success, and external agencies.
Curiosity about AI architecture and legal workflows, and proficiency with modern AI tools.
Compensation & Benefits
Base salary: $180,000 to $225,000 annually. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel.
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