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Senior Product Marketing Manager

📅 Aug 14
Product MarketingMessagingPositioningCompetitive Analysis

📜 Description

  • Craft and refine product positioning and messaging for eCommerce and digital marketing leaders.
  • Build and maintain competitive analysis, battle cards, and 'take-out' materials.
  • Develop demo scripts, product narratives, and sales talk tracks.
  • Own and execute go-to-market strategies for new product features and major releases.
  • Conduct market, buyer, and competitor research to inform messaging and sales strategy.
  • Act as sales enablement to deliver training, content, and tools supporting the buyer journey.

🛠️ Requirements

  • Cylindo is the leading 3D visualization platform for commerce, helping retailers and brands deliver stunning product experiences that convert.
  • We power immersive visuals, real-time configuration, and AR experiences for some of the biggest names in furniture and home goods.
Full job description

Cylindo is the leading 3D visualization platform for commerce, helping retailers and brands deliver stunning product experiences that convert. We power immersive visuals, real-time configuration, and AR experiences for some of the biggest names in furniture and home goods.

About the Role:
We’re looking for a product marketer who knows how to tell a story. Someone who can turn product capabilities into compelling narratives that drive demand and accelerate deals. You’ll shape our messaging, own positioning, and arm our sales team with the tools they need to win.

What You’ll Do:

  • Craft and refine product positioning and messaging that resonates with eCommerce and digital marketing leaders

  • Build and maintain competitive analysis, battle cards, and “take-out” materials. Serve as Klue (competitive intel software) admin.

  • Develop demo scripts, product narratives, and sales talk tracks

  • Own and execute GTM strategies for new product features and major releases

  • Partner with product, sales, customer success, and demand gen to bring features to market

  • Conduct market, buyer, and competitor research to inform messaging, positioning, and sales strategy

  • Own the customer story program - maintain a master list, identify gaps by vertical and revenue band, and work cross-functionally to craft compelling success stories

  • Act as sales enablement arm to deliver training, content, and tools that support the full buyer journey

  • Support post-sale adoption and expansion through targeted messaging and use-case storytelling

  • Measure the impact of product marketing efforts and continuously refine based on feedback and performance data

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