🕒 3 days ago
As a product marketing lead, you'll drive the go-to-market strategy for new products, translating complex platform capabilities into clear messaging that resonates with enterprise buyers.
Lead Product Marketing Manager
🕒 2 days ago
B2B Product MarketingGo-to-market StrategyAudience ResearchProduct Positioning
📜 Description
- Conduct audience research and define ideal customer profiles.
- Develop go-to-market strategies for existing and future products.
- Manage the launch and release process in collaboration with the product team.
- Enable sales and customer success teams with necessary resources.
- Perform competitive intelligence to inform marketing strategies.
🛠️ Requirements
- 5+ years in B2B product marketing, at least 2 of them in software sold to SMBs
- You have experience taking a product from thesis to launch.
- You’ve worked closely with sales and customer success teams.
- You’re comfortable with leading multiple work streams in parallel.
- You’re able to write and build your own materials
- You don't need to know anything about the laundry business. Seriously. We'll teach you about the industry. We're hiring for how you think about users and products.
- If you don't match every line here but think you'd be great at this, tell us why. We'd rather hear from you than not.
✨ Benefits
- Equity options
- Unlimited PTO and 12 paid holidays
- Gym stipend
- Laundry stipend
- Work-from-home/commuter stipend
- Parental leave – up to 14 weeks fully paid
- Medical
- Dental
- Vision
- Mental health support
Full job description
About Cents
Cents is a New York-based technology company building the leading platform for the $40+ billion laundry and dry cleaning industry, helping laundromats, dry cleaners, and garment care businesses start, manage, and grow. We're backed by top-tier investors including Bessemer, Camber Creek, and Sumeru Equity Partners, and we were just ranked No. 101 on the Inc 5000 for 2026. Our team is full of passionate technology experts obsessed with supporting and empowering small business owners, and we're just getting started. If you want to help elevate an entire industry, this is where that happens.
Benefits Overview
We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Our laundry stipend, gym stipend and access to learning opportunities from our team and network of advisors, and investors are just the starting point!
Equity Options
Unlimited PTO and 12 Paid Holidays
Gym, Laundry and Work-from-home/Commuter stipend
Parental leave – Up to 14 weeks fully paid for new parents
Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
401(k)
Cents is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, genetic information, marital or familial status, pregnancy or pregnancy-related conditions, military or veteran status, citizenship or immigration status, arrest or conviction record, domestic violence victim status, or any other characteristic protected by applicable federal, state, or local law.
Why we're hiring
Over the past few years, Cents has evolved from a single product / single audience company to an ever-growing product suite that serves multiple types of operators. To support the company’s future plans, we are looking to hire our first senior Product Marketer. If you join us you’ll partner with the VP of Marketing to adapt and/or build product marketing specific systems and processes all while taking the lead at key strategic initiatives within the company.
Key Responsibilities
Audience research, ideal customer profile definition and go-to-market strategy.
Naming, positioning and messaging for existing and future products and features.
Launch and release process in collaboration with the product team
Sales & customer success enablement in partnership with others in the marketing team
Competitive intelligence
Requirements
5+ years in B2B product marketing, at least 2 of them in software sold to SMBs
You have experience taking a product from thesis to launch.
You’ve worked closely with sales and customer success teams.
You’re comfortable with leading multiple work streams in parallel.
You’re able to write and build your own materials
You don't need to know anything about the laundry business. Seriously. We'll teach you about the industry. We're hiring for how you think about users and products.
If you don't match every line here but think you'd be great at this, tell us why. We'd rather hear from you than not.
Similar jobs
Search more Product Marketing Manager jobs
🕒 9 days ago
As a Senior Product Marketing Manager, you'll develop and execute strategies for financial services, focusing on messaging, positioning, and customer engagement to drive growth.
Staff Product Marketing Manager – German Speaking - Cybersecurity (m/f/x)
🕒 11 days ago
Eye-Security👥 51 - 200 employees🏢 Cybersecurity
🕒 11 days ago
This role involves defining product marketing strategy for the MDR/XDR portfolio, mentoring the marketing team, and driving go-to-market execution in the cybersecurity domain.
📍 🇩🇪 Berlin - Hybrid💼 Full-Time🎸 Senior📙 Product Marketing Manager📢 🇩🇪 German Required📢 🇬🇧 English Required
Principal Product Marketing Manager, Customer Success and Staircase
🕒 9 days ago
Gainsight👥 1001 - 5000 employees🏢 Computer Software
🕒 9 days ago
Drive the go-to-market success of Gainsight's Customer Success and Staircase products by owning positioning, messaging, and launch strategy while equipping Sales and Success teams.
Principal Product Marketing Manager - Segments
🕒 5 days ago
Intercom👥 10,000+ employees🏢 Software Development🤝 B2B
🕒 5 days ago
As a Principal Product Marketing Manager, you will define and execute industry-specific messaging and materials, focusing on the Enterprise segment to drive impactful customer engagement.