About the Role
A Business Development Representative (BDR) will be responsible for creating new sales opportunities for Cents. BDR's will research laundromats in their assigned territory, create an outreach plan and determine how laundromats can benefit from leveraging Cents’ all-in-one digital platform. Your daily objective is to execute on a high volume, outbound, value-centric discovery process to identify high-potential laundromat owners, map out their needs, and effectively hand them off to our Account Executives. You will operate in a fast-paced environment that directly contributes to our scaling success. After consistent high performance in the role, BDR's have the opportunity to pursue more advanced sales roles at Cents.
About Cents
Cents is a New York-based technology company building the leading platform for the $40+ billion laundry and dry cleaning industry, helping laundromats, dry cleaners, and garment care businesses start, manage, and grow. We're backed by top-tier investors including Bessemer, Camber Creek, and Sumeru Equity Partners, and we were just ranked No. 101 on the Inc 5000 for 2026. Our team is full of passionate technology experts obsessed with supporting and empowering small business owners, and we're just getting started. If you want to help elevate an entire industry, this is where that happens.
Benefits Overview
We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Our laundry stipend, gym stipend and access to learning opportunities from our team and network of advisors, and investors are just the starting point!
Equity Options
Unlimited PTO and 12 Paid Holidays
Gym, Laundry and Work-from-home/Commuter stipend
Parental leave – Up to 14 weeks fully paid for new parents
Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
401(k)
Cents is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, genetic information, marital or familial status, pregnancy or pregnancy-related conditions, military or veteran status, citizenship or immigration status, arrest or conviction record, domestic violence victim status, or any other characteristic protected by applicable federal, state, or local law.
Responsibilities
Outbound Prospecting (90%): Execute targeted cold outreach (calls, text, email, and social) to single-store and multi-store laundromat owners using value-based messaging campaigns.
Inbound Qualification (10%): Rapidly respond to and qualify leads generated through inbound marketing efforts to assess fit for our platform.
Discovery & Value Articulation: Conduct consultative discovery calls focused on understanding the laundromat owner's pain points, such as fragmented vendor solutions, having to deal with quarters, and customer retention.
Pipeline Generation: Consistently achieve and exceed monthly quotas for qualified meetings booked for Account Executives.
Salesforce: Update and manage all sales activities, opportunities, and prospect information. If it's not in Salesforce, it does not exist.
Qualifications
1+ year of professional B2B experience, preferably in vertical SMB SaaS.
Proven outbound experience in a hunting role with phone cold calling outreach and prospecting responsibilities.
Demonstrated proficiency in discovery, requirements gathering and needs analyses.
Consistent track record of exceeding KPIs and quotas.
Will work 3 days a week from our headquarters in NYC.
Winning Qualities
Grit and Persistence: Highly driven, persistent, and passionate about sales.
Startup Ready: Comfortable working in a scaling startup environment and able to quickly adapt and thrive in ambiguity.
Consultative and Collaborative: Creative, collaborative, and able to move conversations in a mutually beneficial direction.
Tech Fluent: Tech-savvy and can navigate sales and internal tools quickly.
Growth Mindset: Ambitious with a desire and ability to learn from feedback and constantly improve.
