As the Brand Design Lead, you will evolve the brand through campaigns, web experiences, and events, balancing big picture concepting with expert-level design execution.
Sr. Marketing Specialist
📜 Description
- Lead the development of proposal materials and coordinate deliverables across all stages.
- Drive strategic pursuit processes from proposal coordination through interviews.
- Collaborate with marketing teammates and client leaders to develop pursuit strategies.
- Create and update marketing materials using design templates and brand standards.
- Lead local marketing activities such as sponsorships and events to boost brand visibility.
- Develop in-depth knowledge of the firm's portfolio and subject matter expertise.
🛠️ Requirements
- Minimum Bachelor's degree in business, marketing, communications, or a related field required.
- Minimum of 5+ years of related work experience in a marketing or communications role for a professional services firm required.
- Experience in the Architecture, Engineering, and/or Construction industry preferred.
- Proactive, self-driven, organized, and detail-oriented.
- Strong time and project management skills in a deadline-driven environment.
- Solid skills in strategic thinking, writing, and design.
✨ Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Flexible spending account options
- Voluntary insurances
- Paid time off
- Flex-time schedules
- 401k plan
Full job description
If you think your skills, experience and aspirations make you a good match for this position, we encourage you to apply. This position may be filled anywhere in the US. Preference given to candidates that can work in states that are located in the US central or eastern time zones.
As part of the application process, candidates are required to submit 2-3 work samples demonstrating proficiency with Adobe InDesign and other layout software such as PowerPoint. In addition (optional), please provide 1-2 writing samples (i.e. project descriptions, employee bios, proposal cover letters, etc.). Please redact proprietary/confidential information as needed.
Note: We understand that the process of developing these items is very collaborative, we are looking to see samples that you held the primary role in creating. Candidates that progress to the interview stage will be expected to present details on work samples.
PROPOSAL MARKETING
- Lead the development of proposal materials including coordination and production of deliverables across all stages of the process.
- Drive large, strategic, and complex pursuit process from proposal coordination through interview. May lead visual theme and strategic messaging. Able to develop creative ideas for proposals and interview content.
- Collaborate with Marketing teammates, other BMBD team members and Client Leaders to develop pursuit strategies—starting with client engagement, leading to proposal then interview—to secure the win.
- Create and update resumes, portfolio pages, presentations and related marketing materials using our design templates as inspiration and working within our brand standards.
- Participate in the development of collateral that supports our markets, offices, and services.
- Provide marketing research for overall market/office strategy, as well as for individual clients and pursuits.
BRAND MARKETING
- Lead local/regional marketing activities, such as sponsorships, award submissions, events and photography, that align with our PR/Communications objectives and increase our brand visibility.
FIRM KNOWLEDGE & SUBJECT MATTER EXPERTISE
- Develop strong, in-depth knowledge of the firm’s portfolio, personnel and offerings.
- Develop subject matter expertise (across markets, typologies, services, technology or other) that adds value to our marketing initiatives and pursuit activities.
MANAGEMENT & OPERATIONS
- Work with Regional Marketing Team Leader to support training and ongoing development of Marketing Specialists.
- Provide peer review and oversight for accuracy and quality of content.
- Self-review all work for accuracy and quality of content.
- Maintain and update VantagePoint for clients and pursuits.
- Properly and accurately maintain a proposal filing system.
- Internalizes marketing best practices.
OTHER
- May participate in external marketing activities.
- May perform other duties as required.
- Minimum Bachelor's degree in business, marketing, communications or a related field required.
- Minimum of 5+ years of related work experience in a marketing or communications role for a professional services firm required. 7+ years’ experience is preferred.
- Related experience working in a marketing or communications role for a professional services firm required.
- Related experience working in the Architecture, Engineering, and/or Construction industry preferred.
- Must be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation.
- Strong time and project management skills are essential, along with the ability to work in a deadline-driven environment.
- Must have the ability to drive large, complex pursuits end-to-end.
- Solid skills in strategic thinking, writing and design—with the potential and/or interest to further develop/excel in at least one of these areas.
- Strong proficiency with InDesign, Word, Excel and PowerPoint.
- Familiarity with Deltek VantagePoint and Miro is a plus.
- We are relentless in our pursuit of client adoration (not simply satisfaction). Consistent delivery of the best service is what we are about.
- We are committed to ensuring our practice provides equal opportunities for all employees, as we strive to connect with communities around us and focus on the future of design. We support equity, diversity, and inclusion efforts that benefit all employees through the leadership of our DEI Council, our Employee Resource Groups which are open to everyone, and other community initiatives.
- We’re about communication and transparency here. If you want to talk to someone about an idea you have, or a challenge that needs addressing, we’re ready for you.
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