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Marketing Analyst

🕒 15 days ago
Performance MarketingCPAROASLTV

📜 Description

  • Analyze campaign performance across channels to identify growth opportunities and improve efficiency.
  • Design and run experiments like Geo-lift tests to validate media spend effectiveness.
  • Conduct ad-hoc analysis on issues such as ROAS shifts or tracking gaps with full accountability.
  • Build and refine dashboards that provide meaningful insights on a daily/weekly basis.
  • Collaborate with stakeholders to convert their inquiries into analysis and actionable strategies.

🛠️ Requirements

  • Marketing Expertise - Strong grasp of performance marketing: CPA, ROAS, LTV, attribution in high-pace environments
  • Technical Skills - Hands-on with tracking tools like Google Analytics 4, AppsFlyer, or Snowplow; solid SQL for querying and data work
  • Independent Thinking - Self-starter mindset who thrives on learning by doing and tackles business problems with minimal guidance
  • Visualization Mastery - Experience with Tableau, Looker, or Power BI to make insights clear and actionable for diverse teams
  • Communication Excellence - Translate complex findings into simple, impactful recommendations for marketers and partners across our global team
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