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Product Marketing Manager

📅 Jul 16
B2B MarketingProduct MarketingGo-to-market StrategySales Enablement

📜 Description

  • Develop differentiated positioning and messaging for Andela's products, solutions, and learning programs.
  • Own the narrative for each offering, ensuring messaging is consistent and commercially relevant.
  • Translate complex technical capabilities into clear, buyer-centric language.
  • Own GTM strategy and launch planning for new products and solutions.
  • Ensure coordinated market launches, aligning various teams behind a unified plan.
  • Monitor post-launch performance and provide data-driven insights for future improvements.

🛠️ Requirements

  • 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role; experience in a high-growth technology company.
  • Demonstrated track record of running go-to-market strategy for products or solutions.
  • Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates.
  • Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users.
  • Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns.
  • Experience working across time zones as part of a global team; prior exposure to multi-regional GTM is a plus.
  • Exceptional written and verbal communication skills.
  • Analytical mindset with the ability to draw actionable insights from win/loss data, campaign performance, and customer conversations.
  • Collaborative and cross-functional.
  • Highly organized and self-directed, comfortable managing multiple projects and priorities in a fast-moving environment.
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