The Growth Marketing Lead will drive new customer acquisition strategies and optimize growth levers while leading a team and managing a significant budget.
Growth Marketing Manager, Cloud Native (Talent Pool)
📜 Description
- Run structured channel tests and execute experiments across various marketing channels.
- Own partnered webinars from identification to registration campaigns and track pipeline impact.
- Build community and influencer outreach to engage credible voices in the Kubernetes and open source database community.
- Set up tracking for clear insights on cost, engagement, and pipeline contribution.
- Collaborate closely with Product Marketing, Sales, and Engineering teams.
🛠️ Requirements
- Experience in tech marketing for a developer audience is a plus.
- Experience with performance marketing, paid channels, or campaign management.
- A data-driven mindset with the ability to form hypotheses and improve based on results.
- Genuine curiosity about growth channels and their performance for technical audiences.
- Comfort owning a budget and accountability for its returns.
- Clear written and verbal communication skills.
✨ Benefits
- Flexible work hours.
- Various paid time off programs.
- All equipment for your remote office.
- Funds for career development including training and conferences.
- Opportunity to participate in an equity incentive plan.
- Manage and optimize paid channels, including paid search, with a focus on budget and creative iteration.
Full job description
Growth Marketing Manager, Cloud Native
Talent Pooling Opportunity
We are currently building a talent pool for this role and welcoming applications from candidates who may be interested in joining us in early Q4. Please note that this is a forward-planning recruitment process, so there may be a delay in responding to applications. We appreciate your patience and will be in touch with suitable candidates as the process progresses.
About the role
Percona is hiring a Growth Marketing Manager to own growth for our Cloud Native (Kubernetes) product line: PostgreSQL, MySQL, and MongoDB Kubernetes Operators, along with our broader cloud-native product and partnership ecosystem. You will find and prove out the channels that bring qualified buyers to Cloud Native, then scale what works, working closely with Product Marketing, GTM, and the wider Cloud Native team.
This is a hands-on, individual contributor role with a high degree of ownership. You won't inherit a proven playbook. You'll build one, through structured, measurable experimentation rather than running channels on autopilot.
What you'll do
Run structured channel tests. Design and execute experiments across partnered webinars, paid search, community and influencer outreach, and other channels, each with a clear hypothesis, budget, and success metric.
Own partnered webinars end to end. Identify partners, structure the offer, drive registration campaigns, and track pipeline impact.
Manage paid channels. Run and optimize paid search and other paid channels as they prove out, owning budget, targeting, and creative iteration.
Build community and influencer outreach. Identify and engage credible voices in the Kubernetes and open source database community who can extend our reach.
Set up tracking so every test has a clear read on cost, engagement, and pipeline contribution.
Partner closely with Product Marketing, Sales, and Engineering teams.
What you'll bring
Experience in tech marketing for developers audience is a plus
Experience with performance marketing, paid channels, or campaign management.
A data-driven mindset. Form a hypothesis, test it, and improve based on the results.
Genuine curiosity about growth channels and how they perform differently for technical, open source audiences.
Comfort owning a budget and being accountable for what it returns.
Clear written and verbal communication, especially when reporting results that aren't what you hoped for.
Why Percona?
At Percona, we believe an open world is a better world. Our mission is to enable everyone to innovate freely, by providing the best open source database software, support, and services. We make databases and applications run better through a unique combination of expertise and open source software built with the community for you. Our technical teams are experts in MySQL, MongoDB, PostgreSQL, and MariaDB.
Percona is proud to be a remote-only and globally dispersed workforce – we have colleagues in more than 50 countries! We offer a collaborative, highly-engaged culture where your ideas are welcome and your voice is heard.
Our staff receives generous benefits including flexible work hours and various paid time off programs, all your equipment for your remote office, funds for career development (external training, certifications, conferences), ongoing connectivity allowances, and the opportunity to participate in our equity incentive plan. We also have benefits that support a healthy work/life balance such as The Percona Adventure Team, Work-from-Anywhere, FlowDays, FryDays, and overall flexibility. We also support being socially responsible through our PAVE volunteering program and Women Transforming Technology.
If you love the idea of working with a high-growth tech company that is one of the best in the business and known globally as a leader in the open-source database space, let’s talk!
Connect with us and stay up to date on our latest news and developments by following us on LinkedIn and Twitter. We look forward to connecting with you!
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