We’re looking for a hands-on MarTech professional to bridge marketing and engineering and own the technology behind our digital marketing performance—across webook.com, our clients, and our white-label platforms. You’ll identify gaps, take initiative, and drive fixes from diagnosis through implementation and testing. This role combines technical problem-solving with marketing operations, ensuring our platforms are discoverable, campaigns are measurable, and CRM workflows support growth.
Key Responsibilities:
● Improve technical SEO and GEO readiness, including rendering, crawlability, indexing,
structured data, and multilingual implementation.
● Own tracking implementation and accuracy across front-end pixels, event firing, server-
side tracking, and conversion APIs, including Meta CAPI.
● Troubleshoot missing or duplicate events, validate event parameters, and ensure
browser-side and server-side tracking work together correctly.
● Configure and integrate Odoo CRM for B2B lead capture, routing, nurturing, automation,
and reporting.
● Establish reliable measurement across campaigns, customer journeys, conversions, and
revenue.
● Build repeatable marketing technology setups and launch standards for clients and
white-label platforms.
● Translate marketing needs into technical requirements, implement solutions directly, and
work with engineering on larger fixes.
● Document implementations and introduce ongoing checks to catch issues as products
and campaigns change.
Requirements
● Proven hands-on experience in MarTech, technical marketing operations, or a similar
role.
● Strong knowledge of GA4, Google Tag Manager, advertising pixels, server-side tracking,
and CAPI.
● Practical experience with Odoo CRM, marketing automation, and website-to-CRM
integrations.
● Understanding of technical SEO, JavaScript rendering, APIs, webhooks, and data
layers.
● Familiarity with consent management and privacy-aware tracking.
● The ability to debug issues, validate fixes, and explain technical decisions clearly to
marketing and engineering teams.
● An ownership mindset: you spot problems, prioritize by business impact, propose
solutions, and follow through.
Lidera tecnicamente a gestão de campanhas de curto prazo, operacionalizando o plano estratégico promocional e aprimorando processos, produtos digitais e projetos em parceria com equipes e áreas relacionadas.
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