Leads go-to-market strategy, positioning, and sales enablement for TEGNA’s streaming and advertising products, translating platform capabilities into compelling messaging while developing a product marketing team.
Director of Product Marketing, Investing
📜 Description
- Lead go-to-market strategies from audience selection and positioning through learning agendas and product distribution.
- Partner with Product, Research, Engineering, and Design to shape roadmaps around customer needs and business growth.
- Create insight-led briefs for creative teams and present business performance findings to executive leadership.
- Use cultural trends to inform creative and product strategy.
- Manage and develop a product marketer and foster a culture of excellence, curiosity, and respect.
🛠️ Requirements
- 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
- Passionate storyteller with strong communication, presentation, and writing skills
- Strategic thinker who equally values creativity and marketing effectiveness
- Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
- A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
- A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
- Experience managing and developing a team of marketers
- Personal finance knowledge and experience is a big bonus, but not required
- Bachelor's degree or higher
✨ Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) with company match
- Employee Stock Purchase Plan (ESPP)
- Generous time off
- Parental leave
- Wellness reimbursements
Full job description
Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business. Reporting to the VP of Marketing, you’ll help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership and collaboration in the product roadmap. You’ll work closely with partners across the company in Product, Design, Engineering, Creative, Research, and Data Science.
Product Marketing at Wealthfront
The product marketing team is a critical function that helps define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth.
Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.
Responsibilities
Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
Lead business performance recaps and findings with executive leadership team
Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy
Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.
Qualifications
8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
Passionate storyteller with strong communication, presentation, and writing skills
Strategic thinker who equally values creativity and marketing effectiveness
Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
Experience managing and developing a team of marketers
Personal finance knowledge and experience is a big bonus, but not required
Bachelor's degree or higher
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