As a Senior Copywriter, you will shape Asana's brand voice, ensuring high-quality copy across various marketing channels while mentoring colleagues and integrating AI tools into the writing process.
Senior Copy / Concept (m/f/d)
📜 Description
- Develop social-first concepts and creative ideas, from campaigns to individual social posts.
- Shape distinctive tones of voice and verbal identities for clients.
- Write English copy across brands, formats and social platforms.
- Turn strategies and briefs into strong creative and verbal concepts.
- Present and champion creative ideas with clients.
- Collaborate with Design, Strategy and Editorial while taking creative ownership of projects.
🛠️ Requirements
- Developing social-first concepts and creative ideas, from big campaigns to individual social posts
- Shaping distinctive tones of voice and verbal identities for our clients
- Writing excellent, native-level English copy across brands, formats and social platforms
- Turning strategies and briefs into strong creative and verbal concepts
- Presenting and championing creative ideas with clients
- Working closely with Design, Strategy and Editorial while taking creative ownership of your projects
- Several years of experience in copywriting and concept development, ideally within an agency
- A strong copy background with conceptual experience or vice versa
- Native or excellent English and an exceptional feel for language, tone of voice and storytelling
- Experience developing brand tones of voice and verbal identities
✨ Benefits
- Hybrid working, with at least 2 days on-site and up to 3 days working from home per week.
- Remote work for up to 20 days per year from anywhere in Germany and another 20 days from within Europe.
- 2 additional Health Days.
- Menstrual Leave.
- A day off on your birthday.
- Access to Wellpass, the Deutschlandticket and an OpenUp membership.
Full job description
We’re looking for a Senior Copy / Concept (m/f/d) to join our Creative team, preferably based in Munich. The role is initially fixed-term for 18 months.
We are a global, socially-led creative agency with more than 1,300 people across 17 offices worldwide. In a world where social media shapes culture, we help brands create ideas worth talking about.
We understand online communities, cultures and subcultures across the entire social landscape. Our clients in Germany include AUDI AG, Mercedes-Benz Trucks and Müller, among others. We Are Social is part of Plus Company.
Requirements
What will you be doing?
- Developing social-first concepts and creative ideas, from big campaigns to individual social posts
- Shaping distinctive tones of voice and verbal identities for our clients
- Writing excellent, native-level English copy across brands, formats and social platforms
- Turning strategies and briefs into strong creative and verbal concepts
- Presenting and championing creative ideas with clients
- Working closely with Design, Strategy and Editorial while taking creative ownership of your projects
What are we looking for?
- Several years of experience in copywriting and concept development, ideally within an agency
- A strong copy background with conceptual experience or vice versa
- Native or excellent English and an exceptional feel for language, tone of voice and storytelling
- Experience developing brand tones of voice and verbal identities
- A strong understanding of social media, platform culture and contemporary brand communication
- The ability to deliver both big ideas and sharp social copy
- Experience with automotive, German industrial companies or international brands is a plus
Benefits
Why should you join our team?
Our team spirit: We put the social in our name for a reason. We foster a strong sense of team and an open company culture with flat hierarchies, where your voice matters!
Exciting projects with international reach: We work on digital projects that set new standards! Our clients come from both B2C and B2B backgrounds and include local as well as international players.
Globally connected, locally rooted: Our teams in Munich and Kreuzberg benefit from continuous knowledge sharing with We Are Social offices around the world, while being firmly rooted in Munich’s Glockenbachviertel and Berlin-Kreuzberg.
Flexibility – yes, please!: For us, hybrid working combines the best of both worlds: the flexibility of working from home and the benefits of spending time together in the office. That’s why we’ve chosen a 2/3 split. For a 40-hour working week, this means spending at least 2 days on-site with your colleagues and up to 3 days working from home. But that’s not all! We’re also big fans of remote working. You can work remotely for up to 20 days per year from anywhere in Germany, plus another 20 days from within Europe. So, if you’re not a big fan of the German winter, join us and spend some of it working from Portugal or Greece.
Even more benefits for you: Because we know how important well-being is – and because we simply love a good benefit – we offer more than just the standard package. Enjoy 2 additional Health Days, Menstrual Leave, a day off on your birthday, access to Wellpass, the Deutschlandticket, an OpenUp membership, and much more.
Similar jobs
Search more Copywriter jobsAs a Copywriter, Developer, you will craft authentic brand messaging for developers, bridging technical content and marketing to resonate with a discerning audience.
Cascade Maverik: Creative Lead, Content & Copy
Lead copy and creative concept development for Cascade/Maverik Lacrosse, shaping a cohesive brand story and voice while delivering social-first campaigns and content across digital, retail, and other channels.
Copy Supervisor- Derm (Pharma Ad Agency Experience Required)
Lead a copywriting team creating strategic, engaging pharmaceutical marketing content, shaping concepts and digital executions while collaborating across creative, account, and other teams in a regulated industry.
As a Senior Creative Copywriter, you will lead the brand voice and develop high-impact campaigns that simplify complex financial concepts for diverse audiences.
