🕒 3 days ago
Lead global marketing for Falcon MLR by shaping its positioning and go-to-market strategy, executing integrated campaigns, and optimizing programs to grow awareness, pipeline, and customer engagement.
Director - Integrated and Field Marketing
📅 Aug 6
Integrated MarketingField MarketingDemand GenerationB2B Enterprise Software
📜 Description
- Develop and drive integrated marketing strategy for Development Cloud across North America, aligning marketing initiatives with business objectives, growth priorities, and market opportunities.
- Partner with strategy, sales, product marketing, and regional teams to develop integrated campaigns that drive awareness, pipeline generation, customer engagement, and adoption.
- Lead the planning and execution of integrated, multi-channel marketing campaigns across digital, account-based marketing, field events, executive programs, webinars, customer advocacy, and sales enablement.
- Collaborate across corporate marketing, product marketing, digital, communications, creative, and regional marketing teams to ensure coordinated execution of integrated campaigns and consistent customer experiences.
- Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, customer engagement, and adoption.
🛠️ Requirements
- 7+ years of progressive experience in integrated marketing, field marketing, demand generation, or go-to-market roles within B2B enterprise software or cloud-based solutions.
- Proven success developing and executing integrated marketing strategies that drive pipeline, customer engagement, and business impact.
- Exceptional organizational and project management skills with the ability to lead multiple integrated marketing initiatives simultaneously.
- Experience leading global marketing initiatives and partnering with regional teams to adapt messaging, content, and programs.
- Exceptional written, verbal, and presentation skills with the ability to influence stakeholders and communicate effectively across global teams.
✨ Benefits
- Medical
- Dental
- Vision
- Basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Full job description
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, our industry-leading platform for clinical, regulatory, and safety. Partnering closely with strategy, sales, product marketing, and regional marketing teams, you will develop and execute integrated marketing strategies that build brand awareness, generate pipeline, accelerate customer engagement, and support business growth.
You will own the integrated and field marketing strategy for North America, leading the planning and execution of multi-channel marketing programs across digital campaigns, account-based marketing, field events, executive programs, user conferences, webinars, customer advocacy, and sales enablement. Working across global and regional teams, you will ensure marketing programs are aligned, measurable, and optimized to deliver business impact while strengthening Veeva’s leadership in drug development and across clinical, safety, and regulatory.
Success in this role requires a strategic marketer with exceptional leadership, collaboration, and execution skills. You can translate business priorities into integrated marketing programs, align cross-functional stakeholders around shared goals, and use data and customer insights to optimize performance and improve outcomes. You thrive in a fast-paced, matrixed environment and are equally comfortable setting strategy, leading cross-functional initiatives, and driving execution to achieve measurable business results.
What You’ll Do
Requirements
Nice to Have
Interviewing with Veeva
We value your time and believe in a transparent hiring process. Here is the process you can expect.
- A conversation with the hiring manager
- A personality assessment
- A practical case exercise
- A final conversation with our group's Senior Leader
Perks & Benefits
Compensation
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