Senior Data and AI Specialist
Twilio👥 10,000+ employees🏢 Software Development🤝 B2B
This role focuses on leveraging data analysis and automation to enhance product quality, combat fraud, and optimize margins for Twilio's telecommunications network.
Senior Business Intelligence Analyst, Marketing
📅 Jul 3
Data AnalysisBusiness IntelligenceMarketing AnalyticsSQL
📜 Description
- Analyze data, build models, and develop reports to inform marketing decisions.
- Use descriptive and diagnostic analytics to create actionable recommendations.
- Define metrics aligned with company strategy and objectives.
- Measure and diagnose performance of SEM, SEO, and Generative AI channels.
- Map marketing processes to their corresponding data flows.
- Identify opportunities to improve efficiency and revenue generation.
🛠️ Requirements
- Bachelor’s degree is required.
- 5+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics.
- 2+ years of experience within general consulting or an analytical operations function is required.
- Demonstrated experience analyzing SEM (paid search), SEO (organic search), and Generative AI / AI-driven search channels is required.
- Both a strong background in math, science, finance, engineering, or statistics and deep business insight is required; advanced degrees and/or MBA are a plus.
- Experience with BI tools (Tableau, Qlik, PowerBI, etc.).
- Proficiency in SQL; experience with R, Python, or MATLAB is a plus.
- Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT to support analysis, automation, and reporting.
- Experience with exploratory data analysis, prototyping, testing hypotheses, performing root cause analyses, modeling business processes, building forecasts, creating predictive models, defining metrics, and/or measuring marketing performance.
- Track record of linking data and analytics to marketing strategy, financial performance, and operations to drive real impact.
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