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Senior Field and Event Manager

🕒 19 days ago
B2B MarketingEvent ManagementDemand GenerationProject Management
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📜 Description

  • Set the field and event strategy, building a focused calendar of relevant events.
  • Choose sponsorship and attendance opportunities based on buyer fit and meeting potential.
  • Run high-impact programs, managing budgets, logistics, and on-site execution.
  • Generate demand through campaigns and outreach in collaboration with Sales and Marketing.
  • Measure success through qualified meetings, account engagement, and pipeline generation.

🛠️ Requirements

  • 2+ years of experience in B2B field marketing, events, demand generation, or a related role, with hands-on ownership of programs, and booth and collateral messaging.
  • Experience marketing technical products to enterprise buyers; cybersecurity, cloud, Kubernetes, or infrastructure experience is a plus.
  • A track record of turning events into qualified conversations, not just attendance.
  • Strong project management, communication, budgeting, and cross-functional skills.
  • A proactive approach, comfort working with executives and technical teams, and willingness to travel from Vancouver for priority events.

✨ Benefits

  • A competitive compensation package along with full health
  • Vision
  • Dental benefits
Full job description

Tigera—the pioneer behind Calico and Lynx—is defining the future of AI agent security, workload governance, and cloud-native networking. As autonomous AI agents, LLM frameworks, and microservices proliferate across enterprise infrastructure, Tigera delivers the deep visibility, runtime protection, and eBPF-driven enforcement control required to secure the next generation of computing.

From modern cloud-native architectures to cutting-edge AI agent ecosystems, our technology safeguards over 1 million Kubernetes clusters across multicloud and hybrid environments. Trusted by world-class innovation leaders—including NVIDIA, Royal Bank of Canada, Bloomberg, Chipotle, GoDaddy, and Upwork—we empower enterprises to build, scale, and innovate with AI safely and without compromise.

At Tigera, our customers are the heroes of our story. We aim high, move fast, foster continuous learning, and build a high-trust, highly collaborative environment where every voice shapes the future of AI security. If you are looking to help make a substantial impact, and our values and products align with your vision of your career growth, we want to hear from you!

About your role

Enterprises are evaluating platforms that run containers and virtual machines together. As they consider VM workloads on Kubernetes, networking and security are critical to the design and operation of those platforms. At the same time, organizations are taking AI applications and agents into production and need infrastructure that can operate reliably across data centers, clouds, and regions. Tigera’s portfolio spans Calico networking and security, converged networking for VM workloads in Kubernetes, Lynx, and emerging AI-focused initiatives.

We are hiring a Senior Field and Event Marketing Manager to build programs that put Tigera in the right conversations with the right buyers. You will decide where we show up, create reasons for prospects and partners to engage with us, and turn event interactions into qualified meetings and pipeline. You will work closely with Growth Marketing, Sales, Product Marketing, technical teams, partners, and executives. This is a hands-on role with ownership from strategy through execution and measurement.

This is a hybrid role based in Vancouver, Canada.

Salary range: CAD $85,000 - 95,000 + 10% bonus on meeting targets

You Will:

Set the field and event strategy

  • Build a focused calendar of cloud, Kubernetes, infrastructure, and security events, including partner and regional programs.
  • Choose where Tigera should sponsor, speak, attend, or host based on buyer fit, target accounts, and meeting potential.
  • Test new communities and formats, then invest in what works.

Run high-impact programs

  • Own event budgets, vendors, logistics, speakers, and on-site execution.
  • Partner with Sales on target accounts, meeting plans, and executive preparation.
  • Create relevant experiences, from conferences and partner events to dinners, roundtables, and technical meetups.

Generate demand and pipeline

  • Build campaigns and outreach with Sales, Product Marketing, Content, and partners before and after key events.
  • Ensure every event has clear goals, lead capture, and follow-up owners; coordinate workflows with Sales and Marketing Operations.
  • Measure qualified meetings, account engagement, opportunities, and pipeline, and use results to improve the program.

You have:

  • 2+ years of experience in B2B field marketing, events, demand generation, or a related role, with hands-on ownership of programs, and booth and collateral messaging.
  • Experience marketing technical products to enterprise buyers; cybersecurity, cloud, Kubernetes, or infrastructure experience is a plus.
  • A track record of turning events into qualified conversations, not just attendance.
  • Strong project management, communication, budgeting, and cross-functional skills.
  • A proactive approach, comfort working with executives and technical teams, and willingness to travel from Vancouver for priority events.

You will thrive here if:

You think beyond the event itself: who needs to be there, why they would meet Tigera, and what should happen next. You can move from account planning to event execution to a practical review of results.

How success will be measured:

  • Qualified meetings and engagement with target accounts
  • Timely follow-up and conversion to opportunities
  • Event-sourced and event-influenced pipeline
  • Cost per qualified meeting and performance of the event portfolio
  • Speaking, customer, and partner opportunities with the right audiences

With offices in San Francisco, San Jose, Vancouver (Canada), Cork (Ireland), and London (England), we have a thriving team of diverse individuals from all over the world. We believe in a collaborative, flexible work environment based on respect for, and commitment from, every employee. We also offer a competitive compensation package along with full health, vision, and dental benefits. These benefits, coupled with an amazing team of individuals who believe in our mission and value openness, collaboration, and teamwork, make Tigera an awesome place to work.

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