Senior Director, Growth Marketing
Jasper%20ai👥 201 - 500 employees🏢 Computer Software
Lead the integrated growth organization at Jasper, focusing on building and scaling the enterprise growth engine through strategic marketing initiatives.
Head of Marketing (B2B SaaS)
🕒 2 days ago
B2B SaaS MarketingCampaign StrategyBrand EvolutionProduct Marketing
📜 Description
- Own the marketing strategy and priorities, aligning Brand, Product Marketing, Design, and campaigns with company goals.
- Lead and develop a 5-10 person team, setting clear ownership and workflows across various marketing functions.
- Plan and execute integrated B2B SaaS campaigns across multiple channels, connecting activities to business outcomes.
- Own product positioning, messaging, and value propositions, ensuring consistency across all customer touchpoints.
- Lead go-to-market initiatives for product launches and feature releases, collaborating with Product and Sales teams.
- Manage brand evolution and rebranding initiatives, overseeing external agencies and creative direction.
🛠️ Requirements
- Experience designing campaign strategies that connect multiple channels into a coherent system.
- Experience in B2B SaaS environments, ideally in at least two companies, with a strong understanding of go-to-market models.
- Ability to align brand, product marketing, and go-to-market into a consistent narrative across all touchpoints.
- Strong foundations in Product Marketing, including best practices in positioning, messaging, and ICP clarity.
- Proven track record of leading brand evolution or rebranding initiatives, ideally with a portfolio.
- Experience operating at Head level or equivalent scope in a hands-on environment.
✨ Benefits
- Style of writing job offers
- Tidio's model of work (remote work with access to offices)
- I don't know just looking for a job
- In what B2B SaaS companies did you work as a Head of Marketing or roles with a similar scope? *
- Kindly share with us your portfolio related to brand evolution or rebranding initiatives :)
- Expressing this consent is voluntary, but necessary to participate in the recruitment process.
- I agree to receive via e-mail from Tidio Poland sp.z o.o. with its registered office in Szczecin
Full job description
Location: Poland, remote.
Salary: PLN 32.000 - PLN 37.000 on a B2B contract | PLN 26.500 - PLN 30.700 gross on UoP
Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.
Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!
Lyro, one of our flagship AI products, is to customer service what Claude is to AI — a customer service platform that lets teams build, test, and deploy customer service agents anywhere.
A few facts about us:
Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1
We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.
Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service!
Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.
Currently, we hire over 150 fantastic people.
We’re looking for a hands-on B2B SaaS marketing leader who can connect strategy with execution. You’ll own how we position and take our products to market, build campaigns that generate demand, evolve our brands, and lead the team through the next stage of growth.
As a Head of Marketing at Tidio, you will
Own the marketing strategy and priorities, aligning Brand, Product Marketing, Design, campaigns, and go-to-market with company goals.
Lead and develop a 5-10 person team, setting clear ownership, standards, workflows, and priorities across Brand, Product Marketing, Design, and Web.
Plan and execute integrated B2B SaaS campaigns across paid, events, web, content, social media, and partner channels, connecting activity to clear business outcomes.
Own product positioning, messaging, ICP, and value propositions, ensuring a consistent narrative across the website, campaigns, sales, product launches, and customer touchpoints.
Lead go-to-market for product launches and feature releases, partnering closely with Product, Sales, and other teams from strategy through execution.
Lead brand evolution and rebranding initiatives across three brands, managing external agencies, creative direction, timelines, quality, and final delivery.
Own marketing performance and operations, including the P&L, KPIs, planning, and regular company-wide marketing updates — while staying close to the work and execution.
Similar jobs
Search more Marketing Manager jobs
The Head of Marketing will establish and oversee a new product marketing function, integrating existing marketing efforts to enhance Wikipedia's visibility and audience engagement.
Executive Advisory Programs Manager
Stripe👥 10,000+ employees🏢 Technology, Information And Internet🤝 B2B
As Head of Executive Advisory Programs, you will define and build Stripe's approach to executive advisory forums, owning the global Customer Advisory Board and creating frameworks for new councils.
Head of Product Optimizer Marketing
Syngentagroup👥 10,000+ employees🏢 Farming
Lead the marketing strategy for the Product Optimizer segment, translating market insights into actionable plans while managing a team and driving innovation in the vegetable industry.
Lead the consumer marketing strategy for OLX's Motors segment, driving brand growth and consumer demand across multiple markets while managing a flat team of brand managers.