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Product Marketing Manager, Advertisers

๐Ÿ•’ 18 days ago
Product Marketing ManagementB2B MarketingAI ToolsMarket Analytics

๐Ÿ“œ Description

  • Drive go-to-market strategies and product positioning for customer acquisition and retention.
  • Flex across platform experience, supply, and content review domains as business priorities shift.
  • Maintain best-practice documentation across the advertiser portfolio for sales and account managers.
  • Utilize AI tools to keep sales enablement materials and internal documentation up to date.
  • Gather client feedback to shape the strategic product roadmap.
  • Train sales teams on buyer personas and product value propositions.

๐Ÿ› ๏ธ Requirements

  • 3+ years of hands-on experience in a PMM or adjacent role.
  • Proven track record in value proposition development and product storytelling.
  • Comfort leveraging AI tools for sales enablement collateral.
  • Demonstrated ability to build trust with senior stakeholders across sales, product, and marketing.
  • Strong qualitative and quantitative analytical skills.

โœจ Benefits

  • Enjoy medical benefits.
  • Fully stocked kitchen.
  • Location-specific perks such as gym partnerships and parking.
  • Hybrid work schedule with 3 days in-office.
Full job description

Product Marketing Manager, Advertisers

Realize your potential by joining the leading performance-driven advertising company and a proud Great Place to Workยฎ Certified employer in India.

As a Product Marketing Manager, Advertisers on the Product Marketing team in our Gurgaon Office, you'll play a vital role in bridging advertiser sales, product, marketing, and customers to turn innovative ad-tech products into high-impact solutions used by over a billion people.

Flexing fluidly across multiple product domains - from platform experience to supply to content review - you will champion commercial best practices and leverage cutting-edge AI tools to keep enablement materials current in a fast-moving market.

To thrive in this role, you'll need:

  • 3+ Years of hands-on experience in a PMM or adjacent role
  • B2B Product Narrative & Positioning: Proven track record in value proposition development, product storytelling, and strategic market positioning.
  • AI Fluency: Comfort leveraging AI tools to research, draft, and continuously maintain sales enablement collateral and internal knowledge bases.
  • Cross-Domain Adaptability: Demonstrated ability to move fluidly across multiple product domains and build strong trust with senior stakeholders across sales, product, and marketing.
  • Strong Presentation Skills: Ability to present complex concepts clearly and engage diverse audiences effectively, ensuring key messages resonate.
  • Commercial & Market Analytics: Strong qualitative and quantitative analytical skills to evaluate market opportunities, customer feedback, and competitive positioning.

Bonus points if you have:

  • Direct experience with performance ad platforms, DSP/SSP ecosystems, or programmatic advertising workflows.
  • Background in training sales channels and developing buyer persona playbooks.

How you'll make an impact:

  • Drive GTM strategies: Orchestrate go-to-market initiatives and product positioning that support customer acquisition and retention.
  • Flex across domains: Move fluidly across platform experience, supply, and content review domains as business priorities shift.

Maintain best practice playbooks: Own and maintain best-practice documentation across the advertiser portfolio so sales and account managers can easily act on them.

  • Harness AI automation: Utilize AI tools to keep sales enablement materials and internal documentation continuously up to date with minimal manual overhead.
  • Be the voice of the customer: Gather feedback directly from clients and Account Managers to help shape the strategic product roadmap.
  • Enable sales channels: Train and empower sales teams on buyer personas, product value propositions, and enablement collateral.

Why Taboola?

If you ask Taboolars what they love about working here, they'll tell you that they've been empowered to realize their full potential while growing and learning from and with smart and talented people. They'll also share more about:

  • Company Culture: Adam Singolda, Taboola Founder and CEO says, "You can copy anything from another business but you can't copy a company's culture."
  • Well-being: Enjoy medical benefits, a fully stocked kitchen, and location-specific perks (gym partnerships, parking)
  • Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
  • Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, and Expedia.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

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