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CRM Specialist

πŸ”₯ 22 hours ago
CRMLifecycle MarketingGrowth MarketingEmail Marketing
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πŸ“œ Description

  • Own lifecycle messaging across email, push, and in-app banners; maintain existing journeys and build new ones to address funnel gaps.
  • Manage transactional, triggered, seasonal, and product campaigns while coordinating the communications calendar and avoiding over-messaging.
  • Develop strategies to improve growth, activation, retention, and ARPU.
  • Experiment with messaging, timing, channels, and cohorts, and report on their impact on activation and retention KPIs.
  • Use AI to automate manual workflows and accelerate campaign creation, QA, and reporting.

πŸ› οΈ Requirements

  • Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
  • Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
  • Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
  • Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
  • Structured, methodical and confident sharing ideas with the team
  • Must have an interest in crypto

✨ Benefits

  • Annual BORG bonus
  • Remote and flexible working
  • 25 days of annual leave plus local bank holidays
  • Learning and development budget
  • Home office budget
  • Team and company-wide retreats
  • SwissBorg Premium account, VSOP share options, and BORG welcome bonus
Full job description

SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent and intuitive for everyone. At the core of our platform is the Meta-Exchange (MEX). This smart routing engine connects multiple exchanges and liquidity sources to deliver optimal execution in a single, seamless app.

We're Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets. But beyond the numbers, what drives us is the people behind every wallet and a commitment to continuously improving how they experience and interact with crypto.

Join us!

We’re hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.

You’ll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.

You will:

  • Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
  • Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
  • Build growth, activation and retention strategies to increase ARPU
  • Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
  • Use AI to automate manual work and to speed up campaign creation, QA and reporting
  • About you:

  • Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
  • Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
  • Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
  • Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
  • Structured, methodical and confident sharing ideas with the team
  • Must have an interest in crypto
  • Why SwissBorg:

    πŸͺ™ Annual BORG bonus

    ⏰ Genuine remote and flexible working

    πŸ– 25 days annual leave plus local bank holidays

    πŸ“š Learning and development budget

    πŸ’» MacBook and home office budget

    ✈ Team and company-wide retreats

    πŸ“± SwissBorg Premium account

    πŸ’° VSOP share options

    πŸ€— BORG welcome bonus

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