Senior Marketing Analyst
Twilio👥 10,000+ employees🏢 Software Development🤝 B2B
We're hiring a Senior Marketing Analyst to join our global marketing analytics team, sitting alongside our regional analytics business partners (EMEA and APJ).
Senior Conversion Rate Optimization Specialist
🕒 yesterday
Conversion Rate OptimizationA/B TestingMultivariate TestingGoogle Analytics 4
📜 Description
- Own the Experimentation Roadmap: Lead the end-to-end optimization strategy, from forming data-backed hypotheses to prioritization, variant asset definition, and post-test analysis.
- Ad-to-Page Alignment: Partner closely with the Paid Media team to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements.
- SEO Harmony: Ensure all conversion-focused landing pages maintain organic search best practices, protecting keyword rankings, metadata, and site structure.
- Execute A/B & Multivariate Testing: Use enterprise testing suites to design, configure, and execute split tests on web funnels, ensuring rigorous QA and statistical validity.
- Analyze User Behavior & Funnels: Leverage GA4 and user behavior tools to understand user drop-offs, form friction, and navigate complex paths to conversion.
- Drive Multi-Channel Conversions: Optimize distinct user pathways, focusing on generating high-intent form fills, digital quote engine completions, and click-to-call actions.
🛠️ Requirements
- 4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps.
- Strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and an acute awareness of how user intent shifts based on the traffic source.
- Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and the balance between copy length and conversion-focused layouts.
- Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework.
- Expert-level knowledge of GA4 and Google Tag Manager (GTM) with the ability to set up custom events and triggers.
- Deep hands-on experience using enterprise testing suites (preferably Optimizely or VWO).
✨ Benefits
- Hybrid work environment with equipment provided
- Competitive compensation Medical, Dental and Vision benefits after a short waiting period
- 401k matching program
- Generous paid time off program with an additional company break during the holidays
- Annual Volunteer Time Off (VTO) and a donation matching program
- Life Insurance Employee Assistance Program (health & well-being on and off the job) Rewards and Recognition
- Maternity and Parental Leave Training program and ongoing support throughout your entire Spring Venture Group career
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