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Senior Marketing Insights Analyst

🔥 15 hours ago
B2B Marketing StrategyPerformance AnalyticsData AnalysisSQL

📜 Description

  • Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative.
  • Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations.
  • Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels.
  • Partner closely with corporate analytics, finance, and GTM strategy to build actionable and scalable reporting.
  • Scope dashboard needs and partner with the Analytics team to build them out.
  • Analyze marketing experiments to drive continuous improvement.

🛠️ Requirements

  • Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations.
  • Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders.
  • Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving.
  • 5 to 8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment.
  • Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, and attribution concepts.
  • Comfortable with SQL and BI/visualization tools like Looker.

Benefits

  • 100% employer-paid medical insurance *
  • RSU stock grants*
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
Fivetran

Senior Marketing Insights Analyst

Fivetran👥 10,000+ employees🏢 Software Development🤝 B2B
🔥 15 hours ago

The Senior Marketing Insights Analyst will drive B2B marketing strategy and performance analytics, providing insights to leadership on pipeline drivers and investment effectiveness.

B2B Marketing StrategyPerformance AnalyticsData AnalysisSQL

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