SDR Manager

About Sign In App

At Sign In App, we're redefining how organisations manage access and visitor management. We believe security and great experiences should go hand in hand, helping organizations protect their people, simplify compliance, and create seamless workplaces.

Trusted by 30,000+ organizations worldwide, we're building the future of Access Intelligence - making every interaction safer, smarter, and more welcoming.

The Role

We’re looking for a hands-on SDR Manager to lead, develop and grow our North American Sales Development team.

This is a genuine player-coach role. We’re looking for a leader who is comfortable getting into the detail, not someone who manages from a dashboard. You’ll work alongside the team, join prospecting sessions, review calls and messaging, coach regularly, and lead by example by demonstrating what great SDR execution looks like.

Your core focus will be building a high-performing SDR function that consistently creates qualified pipeline and contributes to ARR growth across our priority markets. The role will improve inbound conversion while materially increasing proactive outbound pipeline creation.

Our Culture & Values We're a team that challenges "good enough," collaborative, curious, and focused on solving real problems. We keep things simple and put our customers at the centre of everything we do. Our values guide how we work every day: Customer first Respect and dignity Be accountable Honesty and positivity We're here to win Do good and give back This isn’t just about us getting to know you. We believe you need to dive in to get to know us. We encourage you to research and read up on our company news and articles. Throughout the recruitment process, you will be given the opportunity to ask lots of questions, meet different members of our team, and get hands on to showcase your skills. As you get to know what we’re all about, we hope you’ll become increasingly confident and excited that we could be your next big move. Once your application is received and reviewed, qualified candidates will move on to our next steps. Sign In App is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

What You'll Be Doing:

B2B SaaS experience (required)

Own the end-to-end SDR operating model, driving qualified pipeline and ARR creation across our priority markets through a clear, coach-led daily and weekly rhythm.

Build and own the outbound growth strategy — data, targeting, sequencing, messaging and channel — materially increasing proactive outbound pipeline while improving inbound conversion.

Own SDR qualification standards and funnel performance, from speed-to-lead through opportunity handoff, identifying and resolving bottlenecks as they arise.

Own selection, adoption and effectiveness of the SDR tool stack (Salesforce, ZoomInfo, LinkedIn Sales Navigator, Gong and others), including build vs. buy and vendor decisions as the function scales.

Recruit, onboard and develop SDR talent, building out a team lead layer as headcount grows and creating a credible internal pipeline for future sales roles.

Own the cross-functional relationship with Sales, Marketing and Revenue Operations on lead quality, campaign performance, targeting, routing and funnel performance — driving alignment and outcomes, not just coordinating input.

Lead by example as a genuine player-coach — joining prospecting sessions, reviewing calls and messaging, and coaching daily to personally demonstrate excellent execution.

What We're Looking For: