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Creative Lead

πŸ•’ 27 days ago
Creative StrategyUser AcquisitionPerformance MarketingAd Creative Development

πŸ“œ Description

  • Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
  • Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
  • Craft offers and USPs around the product's core advantages: speed, hands-on practice on real projects, monetizable outcomes
  • Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
  • Run A/B tests on creatives, draw conclusions, and iterate
  • Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche

πŸ› οΈ Requirements

  • 4–5+ years of experience as a creative or performance marketer
  • 2+ years of experience in a Creative Lead role
  • Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
  • Hands-on experience creating creatives for Meta/TikTok/Google Ads
  • Ability to work with data: draw conclusions from metrics, not just make things look good
  • Basic skills in Figma/Canva or the ability to brief designers effectively
  • English at Intermediate level or above.

✨ Benefits

  • Hybrid job in Prague/Warsaw or remote
  • Competitive compensation
  • Flexible working hours: we start our operation day between 9:00 β€” 11:00 CET
  • All necessary equipment
  • Paid vacation and sick leaves
  • Educational support: reimbursement of certification
  • Training
  • Company events and multiple internal activities
  • Open feedback and transparent direct communication.
Full job description

SBC Performance drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.

Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

We're looking for a Creative Manager who will be responsible for producing ad creatives that bring high-quality users into the product. This isn't a "picture designer" role β€” it's someone who thinks through the funnel: from hypothesis and offer all the way to CTR, CPI/CAC, and post-install/post-registration retention metrics.

Responsibilities:

  • Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
  • Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
  • Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes
  • Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
  • Run A/B tests on creatives, draw conclusions, and iterate
  • Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche
  • Collaborate with the design team, copywriters, and media buyers.

    Requirements:
  • 4–5+ years of experience as a creative or performance markete
  • 2+ years of experience in a Creative Lead role
  • Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
  • Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show)
  • Ability to work with data: draw conclusions from metrics, not just make things look good
  • Basic skills in Figma/Canva or the ability to brief designers effectively
  • English at Intermediate level or above (we work with international markets).

    Nice to Have
  • Experience in EdTech / AI products / mobile subscription apps
  • Experience creating demo content that shows the product in action (screen recordings, UGC reviews)
  • Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks).

What We Offer

  • Hybrid job in Prague/Warsaw or remote
  • Competitive compensation
  • Flexible working hours: we start our operation day between 9:00 β€” 11:00 CET
  • All necessary equipment
  • Paid vacation and sick leaves
  • Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere
  • Company events and multiple internal activities
  • Open feedback and transparent direct communication.

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